Nike's LeBron, Durant Shoes Sales Sagging Nike Shows Jump In Quarterly Sales Could Nike Golf Apparel Presence Increase? Portland To Host Phil Knight Invitational Tourney Oregon-Nebraska Highlights Nike-Adidas Battle Color Rush Uniform Posts Generate $4.14M Nike, NFL Unveil Color Rush Uniforms For All 32 Teams Nike Signs Jason Day To Clothing, Hat Deal Nike Could Get Michigan Player Data With Contract Can Steph Curry Really Sell Product?
SBD/24/Sponsorships Advertising Marketing
WEBBER BECOMES FIFTH BASKETBALL PLAYER TO DESIGN NIKE SHOE
Published March 24, 1995
Nike has outfitted Bullets forward Chris Webber with his own model of basketball shoe. Webber joins Michael Jordan, Charles Barkley, Penny Hardaway and Sheryl Swoopes as basketball players with their own custom Nike models. The Air Max CW was designed with the help of Webber, and will retail for $140. He began wearing the shoe this week, but it will not be available in retail outlets until June 1 (Richard Justice, WASHINGTON POST, 3/24). Webber is also the latest Nike athlete to be featured on a building-sized urban mural. In downtown Detroit, Webber is shown dunking in his Michigan uniform, with the words, "Before Washington. Before Michigan. There was St. Cecilia's." Nike has contracted seven other giant paintings, including: Deion Sanders in Atlanta, Rod Strickland in Portland, Ken Griffey Jr. in Seattle, Scottie Pippen in Chicago and Steve Young and Jerry Rice in San Francisco (WASHINGTON POST, 3/24). HAPPY HOLIDAYS FOR NIKE: Nike has made a line of Michael Jordan apparel "a central component" of its 1995 holiday merchandise (Portland OREGONIAN, 3/24). ABC's "Day One" examined the Jordan phenomenon. Ad exec Jerry Della Femina: "Michael Jordan really is an industry, he's a country, he's a state of mind" (ABC, 3/23)