Ueberroth Getting L.A. Sports Council Award Nike Announces Partnership With FIBA MLB Asks Rawlings To Create New Ball TruTV To Debut Chris Webber Prank Series TNT Rolling Out "Players Only" NBA Format Honda Classic Final Round Down From '16 Officials Discussing Financing Of Pimlico Upgrades U.S. Travel Restrictions Could Hurt World Cup Bid Executive Transactions Chris Ilitch Talks As New Tigers Owner
SBD/24/Sponsorships Advertising Marketing
GILLETTE IS LATEST SPONSOR UNHAPPY WITH AMERICA3 CREW MAKEUP
Published March 24, 1995
Gillette spokesperson Eric Kraus thinks the "purity of purpose" the previously all-female America3 crew "is now more than slightly contaminated" with the addition of tactician Dave Dellenbaugh. Kraus: "We went with America3 because we felt the team embodied the spirit of the Dry Idea brand. For us, whether the team won or lost wasn't as appealing as an all-woman crew" (L.A. TIMES, 3/24).