IOC Wraps Up Beijing Inspection Latest In Rays' Quest For Ballpark Audi, Cubs Announce Sponsorship Deal Shooting For "Fantasy Life" Starts Today Beckham-Branded Products Headed To China Rousey Signs Multi-Fight Deal With UFC Vikings Increase Stadium Contribution Coyotes' Boynton On Leave Of Absence NCAA's Emmert Addresses Indiana Law NASL Expands Deal With ESPN
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
GILLETTE IS LATEST SPONSOR UNHAPPY WITH AMERICA3 CREW MAKEUP
Published March 24, 1995
Gillette spokesperson Eric Kraus thinks the "purity of purpose" the previously all-female America3 crew "is now more than slightly contaminated" with the addition of tactician Dave Dellenbaugh. Kraus: "We went with America3 because we felt the team embodied the spirit of the Dry Idea brand. For us, whether the team won or lost wasn't as appealing as an all-woman crew" (L.A. TIMES, 3/24).