Kentucky-Arkansas Hoops Set For CBS MLS Set For Three Days Of CBA Talks NFL Hires Chief Republican Lobbyist Hisense To Invest More In NASCAR Earthquakes To Debut New Stadium MLBAM Launches MLB At Bat Update Classified Advertisements Ovechkin Signs With Fanatics Authentic Weekend Plans With NBC's Jim Bell Fresno State Gets Fresh Start With Bartko
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
GILLETTE IS LATEST SPONSOR UNHAPPY WITH AMERICA3 CREW MAKEUP
Published March 24, 1995
Gillette spokesperson Eric Kraus thinks the "purity of purpose" the previously all-female America3 crew "is now more than slightly contaminated" with the addition of tactician Dave Dellenbaugh. Kraus: "We went with America3 because we felt the team embodied the spirit of the Dry Idea brand. For us, whether the team won or lost wasn't as appealing as an all-woman crew" (L.A. TIMES, 3/24).