Just For Men Rolling Out Spots Chevron Launches "Game Day Chef Challenge" Judge Rules On St. Louis Stadium Paramount Secures Rousey Rights ESPN Retains Jeremy Schaap Fanatics Hires Mike Carlton PGA Tour Overnights Up On CBS John Mara Weighs In On L.A. Teams City Of Oakland Faces Tough Raiders Decision Brady, Goodell Ordered To Appear In Court
SBD/24/Sponsorships Advertising Marketing
GILLETTE IS LATEST SPONSOR UNHAPPY WITH AMERICA3 CREW MAKEUP
Published March 24, 1995
Gillette spokesperson Eric Kraus thinks the "purity of purpose" the previously all-female America3 crew "is now more than slightly contaminated" with the addition of tactician Dave Dellenbaugh. Kraus: "We went with America3 because we felt the team embodied the spirit of the Dry Idea brand. For us, whether the team won or lost wasn't as appealing as an all-woman crew" (L.A. TIMES, 3/24).