SBD/24/Sponsorships Advertising Marketing

GILLETTE IS LATEST SPONSOR UNHAPPY WITH AMERICA3 CREW MAKEUP

     Gillette spokesperson Eric Kraus thinks the "purity of
purpose" the previously all-female America3 crew "is now more
than slightly contaminated" with the addition of tactician Dave
Dellenbaugh.  Kraus:  "We went with America3 because we felt the
team embodied the spirit of the Dry Idea brand.  For us, whether
the team won or lost wasn't as appealing as an all-woman crew"
(L.A. TIMES, 3/24).
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