SBD/22/Sports Media

MORE TV STATIONS EXPRESS CONCERN OVER REPLACEMENT BASEBALL

     "There has been a lot of speculation about whether the
owners or the players will blink first in the 7-month-old
baseball strike, but a critical third party is about to make its
presence felt -- television," according to C.W. Nevius in today's
SAN FRANCISCO CHRONICLE.  KRON-TV said yesterday it will reduce
the number of A's games it will televise in April, "a move that
will be watched closely" by other TV stations around the country.
According to sources, KRON included a provision in its contract
with the A's specifying that a certain number of players must be
of "major league caliber" to keep the agreement -- and the
payments to the team -- in effect.  Other stations around the
country have similar stipulations in their contracts.  KTVT-
Dallas is reportedly considering declaring its contract with the
Rangers "null and void" because of a clause stating that 75% of
"returning players" must be of big-league quality.  KRON, an NBC
affiliate, is not blacking out coverage entirely, but will only
show three A's games in April.  The station regularly carries
seven games in April.  All three games will be played on weekends
-- April 8, 16, 23.  NBC's prime-time schedule has made a
"significant rebound," and KRON does not want to cut into its
"successful" weeknight schedule for replacement baseball (S.F.
CHRONICLE, 3/22).
     OTHER MARKETS:  S.F.'s KTVU, which carries the Giants and
also owns a stake in the team, will televise a regular schedule
of games.  In Minneapolis, WCCO's Tim Scanlon said the station is
planning on showing games, but will cut back on production
expenses (SAN FRANCISCO CHRONICLE, 3/22).  In Houston, KTXH-TV,
which planned to air about 65 Astros games this year, said sales
of baseball related advertising are off 90%.  KTXH VP/GM Mike
Dunlop: "It's a disaster.  The revenue picture is as bleak as
bleak can be."  For now, the station has no plans to air
replacement games.  They would rather save on production and
travel costs.  The station is also refusing to pay the Astros a
licensing fee for replacement games (Greg Hassell, HOUSTON
CHRONICLE, 3/22).  The Red Sox and WSBK-TV Boston are still
reworking the station's $17M contract for this year (BOSTON
GLOBE, 3/21).  The station has agreed to televise four exhibition
games that were already planned.  As for the talks with the Red
Sox, WSBK GM Stu Tauber said "talks are going well":  "We're not
in a contentious situation at all.  We have a sympathetic rights
holder" (Jim Baker, BOSTON HERALD, 3/22).  In New York, columnist
Ira Berkow examines WABC's lawsuit against the Yankees:  "The
question comes down not so much to whether a contract is a
contract, but the quality of the goods bargained for" (N.Y.
TIMES, 3/22).
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