SBD/22/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Lexus has announced that they will sponsor a golf tournament
hosted by Raymond Floyd.  The $1M Lexus Challenge will feature
golf's greatest players and celebrity stars (Lexus)....Atrigon
Golf Inc. and Nick Price have announced that they will develop a
line of advanced-technology golf clubs (Atrigon Golf)....ITT
Corp. plans to sell as much as 19.9% of ITT Sheraton's franchised
hotel operations (REUTERS/N.Y. TIMES, 3/22)....Ticket brokers in
Beverly Hills and New York have filed lawsuits against FedEx as a
result of Super Bowl tickets being stolen earlier this year
(MIAMI HERALD, 3/21)....Cub Foods has agreed to become a "major
sponsor" of the Twin Cities Marathon, offering at least $50,000
in cash and in-kind services.  Cremette Co. extended its official
pasta commitment for another five years, and the Northwest health
clubs and a sports drink named XLR8 also signed on as sponsors.
Cub Foods joins WCCO-AM and the University of MN Health System as
"major" sponsors (Curt Brown, Minneapolis STAR TRIBUNE, 3/21).
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