Sources: GM Relieved Stewart Sat Out Ousted GM Exec Defends Chevy-ManU Deal GM To Return To Super Bowl Advertising Chevy Using ManU Deal To Tap Chinese Market Car Companies Bank On Gen-6 Cars To Pump Sales General Motors Unveils New Chevy SS At DIS Chevy Unveils New "SS" Sprint Cup Car Ferguson Cracks Down On Players' Comp Cars Chevrolet Inks ManU Shirt Sponsorship GM, Marketing Chief Joel Ewanick Part Ways
SBD/22/Sponsorships Advertising Marketing
LIFETIME ONLY AMERICA3 SPONSOR TO REEVALUATE COMMITMENT
Published March 22, 1995
"The upheaval over adding a male crew member of Mighty Mary's formerly all-female America's Cup crew appears to have settled into business as usual," according to Barbara Lloyd in this morning's N.Y. TIMES. Stephen McAvoy, a marketing manger for Chevrolet, said he was "impressed by the women's resolve to win the America's Cup": "They came here with the idea of winning the America's Cup, and not to be just an all-women's team, thank you very much." Chuck Townsend, publisher of GLAMOUR, another America3 sponsor, said he thought it was smart to add someone as experienced as Dave Dellenbaugh, the crew's new tactician. Townsend: "If the women win the America's Cup, you'll find very few of us sponsors criticizing this thing." However Lifetime Television is re-evaluating its sponsorship. Lifetime President Doug McCormick: "If they win, certainly the story will be one that people will pay more attention to. But I wish, frankly, that they could win in the original configuration that we discussed. ... I guess you could call it a trimming of our own sails as to the actual nuts and bolts of our contract" (N.Y. TIMES, 3/22). Women's Sports Foundation Exec Dir Donna Lopiano: "I have nothing but applause for Bill Koch. What other guy ever gave women that chance in the America's Cup" (USA TODAY, 3/22).