LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices
WARNING: DON'T PUT AN "A" IN ATLANTA OR AN "O" IN OLYMPIC!
Published March 22, 1995
ACOG's hardline stance against Atlanta companies or individuals who infringe on Olympic trademarks is the focus of a piece in today's WALL STREET JOURNAL. Besides chasing "ambush marketers," ACOG is "targeting more unwitting violators: Greek restaurants, T-shirt designers, travel agents, ecology groups -- even churches and newspapers." They are also "staking claims to a wide range" of slogans and images -- including "Support The Dream," and "USA '96." John Bevilaqua, an Atlanta sports marketing consultant and former member of the L.A. Olympic Committee: "They're being much more aggressive than any (Olympics) group I've ever seen. Maybe even to the point of stepping over that thin line." ACOG Dir/Marketing Communications Darby Coker said the aggressive action doesn't make for "the best PR," but that rights to the Games "are the most important way we have of raising funds" (Robert Frank, WALL STREET JOURNAL, 3/22).