LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons
WARNING: DON'T PUT AN "A" IN ATLANTA OR AN "O" IN OLYMPIC!
Published March 22, 1995
ACOG's hardline stance against Atlanta companies or individuals who infringe on Olympic trademarks is the focus of a piece in today's WALL STREET JOURNAL. Besides chasing "ambush marketers," ACOG is "targeting more unwitting violators: Greek restaurants, T-shirt designers, travel agents, ecology groups -- even churches and newspapers." They are also "staking claims to a wide range" of slogans and images -- including "Support The Dream," and "USA '96." John Bevilaqua, an Atlanta sports marketing consultant and former member of the L.A. Olympic Committee: "They're being much more aggressive than any (Olympics) group I've ever seen. Maybe even to the point of stepping over that thin line." ACOG Dir/Marketing Communications Darby Coker said the aggressive action doesn't make for "the best PR," but that rights to the Games "are the most important way we have of raising funds" (Robert Frank, WALL STREET JOURNAL, 3/22).