Phelps Coming Out Of Retirement Concerns Over Rio Olympics Prep Mounting USOC Hopes To Narrow '24 Bid List IOC's Bach Appoints New Commission Heads USA Luge Elects 11-Person BOD Details Emerge About Rio Games Golf Fields L.A. Increases Efforts For '24 Games Bid Report Shows Boston Could Feasibly Host Olympics U.S. Bid City For '24 Games Expected By Year's End Bach Ecstatic With Sochi Games
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WARNING: DON'T PUT AN "A" IN ATLANTA OR AN "O" IN OLYMPIC!
Published March 22, 1995
ACOG's hardline stance against Atlanta companies or individuals who infringe on Olympic trademarks is the focus of a piece in today's WALL STREET JOURNAL. Besides chasing "ambush marketers," ACOG is "targeting more unwitting violators: Greek restaurants, T-shirt designers, travel agents, ecology groups -- even churches and newspapers." They are also "staking claims to a wide range" of slogans and images -- including "Support The Dream," and "USA '96." John Bevilaqua, an Atlanta sports marketing consultant and former member of the L.A. Olympic Committee: "They're being much more aggressive than any (Olympics) group I've ever seen. Maybe even to the point of stepping over that thin line." ACOG Dir/Marketing Communications Darby Coker said the aggressive action doesn't make for "the best PR," but that rights to the Games "are the most important way we have of raising funds" (Robert Frank, WALL STREET JOURNAL, 3/22).