USOC Eyes '24 Olympics Bid Bach Speaks On Formidable Challenges Facing IOC USOC Extends Blackmun Through '16 Philly Seeking Olympic Advice From London Sochi Aiming For "Safest Games Ever" New IOC President Holds Summit Romney Backs Boston Bid For '24 Games Sochi Games Facing Security Challenges IOC Prez To Kerry: Russia Will Not Discrimiate USOC Outlines Stance On Russia Anti-Gay Laws
WARNING: DON'T PUT AN "A" IN ATLANTA OR AN "O" IN OLYMPIC!
Published March 22, 1995
ACOG's hardline stance against Atlanta companies or individuals who infringe on Olympic trademarks is the focus of a piece in today's WALL STREET JOURNAL. Besides chasing "ambush marketers," ACOG is "targeting more unwitting violators: Greek restaurants, T-shirt designers, travel agents, ecology groups -- even churches and newspapers." They are also "staking claims to a wide range" of slogans and images -- including "Support The Dream," and "USA '96." John Bevilaqua, an Atlanta sports marketing consultant and former member of the L.A. Olympic Committee: "They're being much more aggressive than any (Olympics) group I've ever seen. Maybe even to the point of stepping over that thin line." ACOG Dir/Marketing Communications Darby Coker said the aggressive action doesn't make for "the best PR," but that rights to the Games "are the most important way we have of raising funds" (Robert Frank, WALL STREET JOURNAL, 3/22).