Casey Wasserman Takes Over L.A.'s Olympics Bid Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games John Fish Touts Boston As Olympic Host City Construction Costs A Concern For Tokyo Games Rio Still Way Behind For '16 Games Olympic Museum Nears Deal With USOC USOC Narrows Possible '24 Bid To Four Cities USOC Meets To Discuss Potential '24 Bid Cities USOC Agency To Address Sexual Abuse
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WARNING: DON'T PUT AN "A" IN ATLANTA OR AN "O" IN OLYMPIC!
Published March 22, 1995
ACOG's hardline stance against Atlanta companies or individuals who infringe on Olympic trademarks is the focus of a piece in today's WALL STREET JOURNAL. Besides chasing "ambush marketers," ACOG is "targeting more unwitting violators: Greek restaurants, T-shirt designers, travel agents, ecology groups -- even churches and newspapers." They are also "staking claims to a wide range" of slogans and images -- including "Support The Dream," and "USA '96." John Bevilaqua, an Atlanta sports marketing consultant and former member of the L.A. Olympic Committee: "They're being much more aggressive than any (Olympics) group I've ever seen. Maybe even to the point of stepping over that thin line." ACOG Dir/Marketing Communications Darby Coker said the aggressive action doesn't make for "the best PR," but that rights to the Games "are the most important way we have of raising funds" (Robert Frank, WALL STREET JOURNAL, 3/22).