SBD/22/Franchises

PADRES PICK NEW AD AGENCY FOR '95 SEASON

     The Padres have selected Di Zinno Thompson Integrated
Marketing Solutions to handle their advertising for the '95
season.  Di Zinno Thompson plans on a multi-tiered campaign that
will feature two phases: one for the current situation and one
for when the strike is settled.  New Padres CEO Larry Lucchino:
"This is a challenging assignment. ... To be sure, our Padres
fans have endured a period of frustration and disappointment.
Our hope is that Di Zinno Thompson will communicate our basic
message, 'We are committed to these fans, and we want them
back.'"  Di Zinno Thompson's strategy will include print, TV,
radio, outdoor billboards, direct mail and database marketing
(Padres/Di Zinno Thompson)
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Franchises, San Diego Padres

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