SBD/21/Sports Media

GOLF CHANNEL INKS DEAL WITH GM AND OTHER SPONSORS

     The Golf Channel has signed a multi-year charter sponsorship
agreement with General Motors.  The deal, announced by Golf
Channel CEO and President Joseph Gibbs, will include all facets
of the company's automobile divisions, including Cadillac, Buick
and Oldsmobile, as well as the GM credit card program.  There
will be several cross-promotion and grass roots programs to be
featured on The Golf Channel.  Golf Channel COO Gary Stevenson
also announced that they have reached multi-year agreements with
Anheuser-Busch, PaineWebber, Callaway Golf, Rolex, Data General,
True Temper, Golfsmith and Ram Golf.  The network has now inked
12 national companies to sponsorship deals. Stevenson called the
agreements "significant" because A-B, GM, Paine Webber, and Data
General become "our first charter sponsors outside the golf
business" (Golf Channel).
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