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GOLF CHANNEL INKS DEAL WITH GM AND OTHER SPONSORS
Published March 21, 1995
The Golf Channel has signed a multi-year charter sponsorship agreement with General Motors. The deal, announced by Golf Channel CEO and President Joseph Gibbs, will include all facets of the company's automobile divisions, including Cadillac, Buick and Oldsmobile, as well as the GM credit card program. There will be several cross-promotion and grass roots programs to be featured on The Golf Channel. Golf Channel COO Gary Stevenson also announced that they have reached multi-year agreements with Anheuser-Busch, PaineWebber, Callaway Golf, Rolex, Data General, True Temper, Golfsmith and Ram Golf. The network has now inked 12 national companies to sponsorship deals. Stevenson called the agreements "significant" because A-B, GM, Paine Webber, and Data General become "our first charter sponsors outside the golf business" (Golf Channel).