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ANOTHER LOOK AT HOW FOX IS SELLING THE NHL
Published March 21, 1995
For the first broadcasts of NHL games, Fox is offering a more regionalized broadcast schedule, high production values, "hot graphics" and a "power play of national and local promotion," according to ELECTRONIC MEDIA. Fox has six teams of marketing and promotion staffers visiting affiliates to offer help in promoting the NHL. Fox Exec VP for Network Distribution Ken Solomon: "The most important thing is to sit down with local sales forces and help them market the game. We didn't just send them scripts." Fox is urging stations to hold out for "premium pricing for their hockey ad inventory." As for national spots, Fox said time is 99% sold (Jon Lafayette, ELECTRONIC MEDIA, 3/20 issue).