ANOTHER LOOK AT HOW FOX IS SELLING THE NHL

     For the first broadcasts of NHL games, Fox is offering a
more regionalized broadcast schedule, high production values,
"hot graphics" and a "power play of national and local
promotion," according to ELECTRONIC MEDIA.  Fox has six teams of
marketing and promotion staffers visiting affiliates to offer
help in promoting the NHL.  Fox Exec VP for Network Distribution
Ken Solomon:  "The most important thing is to sit down with local
sales forces and help them market the game.  We didn't just send
them scripts."  Fox is urging stations to hold out for "premium
pricing for their hockey ad inventory."  As for national spots,
Fox said time is 99% sold (Jon Lafayette, ELECTRONIC MEDIA, 3/20
issue).