SBD/21/Sports Media

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  • ANOTHER LOOK AT HOW FOX IS SELLING THE NHL

         For the first broadcasts of NHL games, Fox is offering a
    more regionalized broadcast schedule, high production values,
    "hot graphics" and a "power play of national and local
    promotion," according to ELECTRONIC MEDIA.  Fox has six teams of
    marketing and promotion staffers visiting affiliates to offer
    help in promoting the NHL.  Fox Exec VP for Network Distribution
    Ken Solomon:  "The most important thing is to sit down with local
    sales forces and help them market the game.  We didn't just send
    them scripts."  Fox is urging stations to hold out for "premium
    pricing for their hockey ad inventory."  As for national spots,
    Fox said time is 99% sold (Jon Lafayette, ELECTRONIC MEDIA, 3/20
    issue).
    

    Print | Tags: News Corp./Fox, NHL, Media
  • ESPN, STARWAVE LOOKING FOR SPONSORS FOR ONLINE SERVICE

         The new online venture between Paul Allen's Starwave service
    and ESPN (see THE DAILY, 3/10), which unveils a new sports
    service next month, is looking for sponsors.  According to
    Charles Waltner of AD AGE, ESPN is asking for up to $1M each for
    the six to eight sponsorships for the service.  ESPN will
    guarantee advertisers a presence on all of ESPN's Online services
    -- including its current Prodigy site, a version slated to run on
    the developing Microsoft Network, a World Wide Web site and on
    AT&T's Ziff-Davis Interchange.  Tom Hagopian, VP of ESPN
    Enterprises: "It seems more efficient than carving up advertising
    into a hundred different ways."  Ticketmaster, owned by Allen,
    will also have a presence on Starwave, something ESPN "is
    anxiously awaiting."  Ticketmaster's site "eventually will offer
    transaction capabilities" (AD AGE, 3/20 issue).
         TECHNO-TRAILBLAZER:  With the announcement over the weekend
    that he invested $500M for a 20% stake in DreamWorks, Allen, the
    owner of the NBA Blazers, is profiled in this morning's L.A.
    TIMES and USA TODAY.  In L.A., Amy Harmon notes one theory on why
    Allen invested in DreamWorks:  He was "star-struck and the Dream
    Team" of Jeffrey Katzenberg, Steven Spielberg and David Geffen
    needed money.  But friends and  business associates "dismiss as
    typical Hollywood conceit and jealous griping the suggestion that
    Allen is star-struck."  They say that Allen thinks the people who
    will drive technology are going to be the people that "make the
    content" (L.A. TIMES, 3/21).  Allen is also the cover story in
    this morning's USA TODAY Money section.  Kevin Maney notes that
    since '91, Allen has spent about $1B assembling a "promising
    empire of 27 small companies aimed at the information highway."
    Worth $4B, Allen says he is using his wealth to nurture new
    technologies and, perhaps, find the next Microsoft (USA TODAY,
    3/21).
    

    Print | Tags: ATT, ESPN, Microsoft, NBA, Media, Ticketmaster, Walt Disney
  • GOLF CHANNEL INKS DEAL WITH GM AND OTHER SPONSORS

         The Golf Channel has signed a multi-year charter sponsorship
    agreement with General Motors.  The deal, announced by Golf
    Channel CEO and President Joseph Gibbs, will include all facets
    of the company's automobile divisions, including Cadillac, Buick
    and Oldsmobile, as well as the GM credit card program.  There
    will be several cross-promotion and grass roots programs to be
    featured on The Golf Channel.  Golf Channel COO Gary Stevenson
    also announced that they have reached multi-year agreements with
    Anheuser-Busch, PaineWebber, Callaway Golf, Rolex, Data General,
    True Temper, Golfsmith and Ram Golf.  The network has now inked
    12 national companies to sponsorship deals. Stevenson called the
    agreements "significant" because A-B, GM, Paine Webber, and Data
    General become "our first charter sponsors outside the golf
    business" (Golf Channel).
    

    Print | Tags: Anheuser Busch, Callaway Golf, General Motors, Media
  • JORDAN'S RETURN BOOSTS RATINGS FOR NBC

         NBC's coverage of Sunday's Bulls-Pacers game drew a 13.4
    rating and a 34 share, making it the highest rated regular-season
    NBC game since a Knicks-Celtics game in '73.  And, when national
    ratings come in this week, the network predicts that the game
    will be the "third or fourth-highest-rated NBA game ever"
    (Richard Huff, N.Y. DAILY NEWS, 3/21).  The highest rated NBA
    regular-season game remains the Bucks-Lakers in '72, which got a
    14.7 on ABC (John Carmody, WASHINGTON POST, 3/21).  In New York,
    Richard Sandomir writes that Michael Jordan could have returned
    on TNT last Friday, but TNT has many fewer viewers than NBC.
    Yeah, he needed two more days to hone his 7-28 shooting" (N.Y.
    TIMES, 3/21).  In Baltimore, Milton Kent notes, "Those are actual
    cheers and huzzahs you hear coming from 30 Rockefeller Plaza in
    New York, as NBC officials dance a jig over the return of Michael
    Jordan to the NBA" (Baltimore SUN, 3/21).  Rudy Martzke notes the
    effect Jordan's return had on CBS' NCAA hoops ratings.  Already
    down 7% for the first round (6.5) and down 11% for Saturday's
    triple-header (5.9), Sunday's games fell 27% to a 5.6 (USA TODAY,
    3/21).
    

    Print | Tags: ABC, Boston Celtics, Cablevision, CBS, Chicago Bulls, Indiana Pacers, Los Angeles Lakers, Milwaukee Bucks, NBA, NBC, NCAA, New York Knicks, Media, TBS/TNT, Viacom, Walt Disney
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