SBD/21/Collegiate Sports

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  • ABC EXAMINES THE BIG TIME ECONOMICS OF BUILDING A WINNER

         On ABC's "American Agenda," Armen Keteyian profiled UMass'
    efforts to build a big-time basketball program.  Keteyian,
    chronicling the financial dividends Coach John Calipari receives
    while the rest of the school needs financial attention, asks,
    "Has the mission of the university been lost on the road to the
    Final Four?"  Keteyian calls today's NCAA coaches "leading men in
    the $215 million tournament extravaganza known as March Madness."
    Keteyian points out that coaches of big-time programs such as
    Rick Pitino, Lute Olsen and Bob Knight all make from $500,000 to
    more than $1M a year.  THE NUMBERS:  Calipari's contract at UMass
    is reportedly $600,000 a year:  a base salary of $132,000, a
    $50,000 pension, $280,000 from a his basketball camp, $80,000
    from ticket sales and $40,000+ from the NCAA tournament.
    Calipari also has deals that make him "hundreds of thousands of
    dollars more" from his local TV show, a clothing store and
    endorsement contracts.  OFFICIAL STANCE:  UMass Chancellor David
    Scott: "We need to have Calipari here, in order to keep him here
    we need to have a competitive contract."  Keteyian reported that
    UMass applications and donations are up since the revival of the
    basketball program.  The team had an $800,000 profit last season.
    Scott, who "regards the basketball team as a national ad for the
    UMass mission": "It's like the front porch of a big house.  It
    attracts people, gets them interested."  PRIORITIES:  Keteyian
    points out that a recent report says UMass facilities are in need
    of $310,000 of repairs.  Scott says UMass plans to repair
    buildings after the basketball program "becomes successful":
    "It's a balance, you can't pick out one component and say, 'Well,
    if this money weren't going to Calipari, it could be going to fix
    bathrooms'" ("World News Tonight," ABC, 3/20).
    

    Print | Tags: ABC, Colleges, NCAA, Walt Disney
  • SEWING UP DEALS FOR COLLEGE FOOTBALL BOWL GAMES

         Turner Sports has acquired the rights to produce and air the
    Carquest Bowl from Raycom Inc.  The 3-year deal for the game,
    which is played at Joe Robbie Stadium in Miami, begins with the
    upcoming '95 season and will be aired by TBS.  Raycom will still
    manage the event.  Raycom CEO Rick Ray:  "We are pleased that
    Turner Sports will be our new partner for the Carquest Bowl.
    Turner's wide-ranging capabilities will continue to uphold the
    outstanding reputation of the Carquest Bowl" (Turner).  According
    to this morning's MIAMI HERALD, while the TV deal appears "firmly
    in place, there are still concerns that Carquest Auto Parts" may
    not renew their title sponsorship.  Carquest board members are
    scheduled to meet in mid-April to decide the company's role
    (Steve Wyche, MIAMI HERALD, 3/21).
         TRULY A CONFERENCE CALL:  The Bowl Alliance has completed
    its contract with the FedEx Orange, Dial Fiesta and USF&G Sugar
    Bowls, and will review the 50-page document with the conference
    commissioners by phone tomorrow.  If no problems arise, the
    contract will be delivered to the three bowls next week.  The
    Orange Bowl needs the contract with the Bowl Alliance to be
    finalized in order to ink two other deals:  One with Joe Robbie
    Stadium and the other with FedEx to continue as title sponsor
    (MIAMI HERALD, 3/21).
    

    Print | Tags: Colleges, FedEx, TBS/TNT, Time Warner
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