WHICH PRODUCT NAMES ARE REGISTERING WITH SPORTS VIEWERS

3.17.1995

The ESPN Chilton Sports Poll surveyed approximately 1,000U.S. residents two weeks prior to the following events: NFL ProBowl, NBA All-Star Game, U.S. Figure Skating Championships, andthe Daytona 500. Respondents were asked to identify the event'ssponsors.

NFL PRO BOWL		U.S. FIGURE SKATING CHAMPS
Anheuser-Busch	10.5%	Pepsi	2.4%
Nike	4.5	Coca-Cola	2.1
Pepsi	2.7	Campbell's Soup	1.2
McDonald's	1.8	McDonald's	1.2
Starter	1.8	General Motors	1.0

NBA ALL-STAR GAME		DAYTONA 500
Nike	12.6%	Pennzoil	9.2%
Pepsi	2.8	Goodyear	5.8
Anheuser-Busch	2.6	STP	3.5
Reebok	2.5	Havoline	2.7
Coca-Cola	2.3	General Motors	2.5

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