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SBD/17/The Back Of The Book
WHICH PRODUCT NAMES ARE REGISTERING WITH SPORTS VIEWERS
Published March 17, 1995
The ESPN Chilton Sports Poll surveyed approximately 1,000
U.S. residents two weeks prior to the following events: NFL Pro
Bowl, NBA All-Star Game, U.S. Figure Skating Championships, and
the Daytona 500. Respondents were asked to identify the event's
sponsors.
|
NFL
PRO BOWL
|
|
U.S.
FIGURE SKATING
CHAMPS |
||
| Anheuser-Busch |
10.5%
|
Pepsi |
2.4%
|
|
| Nike |
4.5
|
Coca-Cola |
2.1
|
|
| Pepsi |
2.7
|
Campbell's Soup |
1.2
|
|
| McDonald's |
1.8
|
McDonald's |
1.2
|
|
| Starter |
1.8
|
General Motors |
1.0
|
|
|
NBA
ALL-STAR GAME
|
DAYTONA
500
|
|||
| Nike |
12.6%
|
Pennzoil |
9.2%
|
|
| Pepsi |
2.8
|
Goodyear |
5.8
|
|
| Anheuser-Busch |
2.6
|
STP |
3.5
|
|
| Reebok |
2.5
|
Havoline |
2.7
|
|
| Coca-Cola |
2.3
|
General Motors |
2.5
|
|
