SBD/17/The Back Of The Book

WHICH PRODUCT NAMES ARE REGISTERING WITH SPORTS VIEWERS

     The ESPN Chilton Sports Poll surveyed approximately 1,000
U.S. residents two weeks prior to the following events:  NFL Pro
Bowl, NBA All-Star Game, U.S. Figure Skating Championships, and
the Daytona 500.  Respondents were asked to identify the event's
sponsors.

     
NFL PRO BOWL
U.S. FIGURE SKATING
CHAMPS
Anheuser-Busch
10.5%
Pepsi
2.4%
Nike
4.5
Coca-Cola
2.1
Pepsi
2.7
Campbell's Soup
1.2
McDonald's
1.8
McDonald's
1.2
Starter
1.8
General Motors
1.0
NBA ALL-STAR GAME
DAYTONA 500
Nike
12.6%
Pennzoil
9.2%
Pepsi
2.8
Goodyear
5.8
Anheuser-Busch
2.6
STP
3.5
Reebok
2.5
Havoline
2.7
Coca-Cola
2.3
General Motors
2.5
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