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SUNDAY NIGHT FOOTBALL ON CBS? KENIN SAYS IT'S POSSIBLE
Published March 17, 1995
CBS Sports President David Kenin said the network has told the NFL of its "high interest" in a variety of NFL options. Those options include going after NBC's AFC package in the next negotiation, but as USA TODAY's Rudy Martzke notes, CBS has more "viable options." It could go after a new Thursday night package of 17 games, the Sunday night TNT/ESPN cable package or, "less likely," ABC's Monday Night package. Kenin: "That's legitimate. We have asked the NFL what it wants to do in its Monday and Sunday night packages." As for baseball, Kenin said CBS has made sure that MLB knows of their interest (USA TODAY, 3/17). COLLEGE HOOPS ON TV: According to Raycom, the Raycom/ABC package of regional college basketball games won the annual regular-season ratings sweepstakes over CBS' college basketball: 2.5 to 2.4. Raycom notes that next year, the number of telecasts on ABC will increase from 11 to 17. The Raycom agreement with ABC, which began in '91-92, was recently extended through 1999 (Raycom). In New York, Richard Sandomir notes there is "relief" at CBS that the regular college basketball season is over. The 2.4 rating was the worst ever for the network. The decline was caused "largely by the increasing proliferation of college basketball." Len DeLuca, CBS Sports VP/Programming, said the network will experiment with more quick "look-ins" at the progress of other games, among them games produced by Raycom and Jefferson-Pilot as well as producing three regional games. And as Sandomir notes, CBS must hope "that Indiana and Michigan recapture their allure in the Big 10 conference" (N.Y. TIMES, 3/17). Reviews of CBS' production of the first day of the NCAA Tournament were positive in the N.Y. TIMES, PHILADELPHIA INQUIRER and USA TODAY (3/17). HOW BOUT THE REST OF THE EYE? Former QVC Chair Barry Diller told CNBC that he has not teamed up with Disney to buy CBS from Laurence Tisch. Diller said the HOLLYWOOD REPORTER story that had Diller in a partnership with Disney was "completely untrue" (BLOOMBERG/N.Y. POST, 3/17).