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SBD/17/Sponsorships Advertising Marketing
IMG PARTNERS WITH TRIPLE CROWN'S GRASSROOTS PROGRAM
Published March 17, 1995
IMG has agreed to basic terms and has signed a letter of intent with Triple Crown Sports, Inc. to represent new national and int'l sponsorship interests in seven grassroots sports properties. IMG will package and sell sponsorship opportunities for seven Triple Crown properties, including: softball, youth soccer, 3-on-3 basketball, 3-on-3 soccer, street hockey, 4-on-4 volleyball and youth baseball. As part of the venture, IMG and Triple Crown have committed to help raise $200,000 annually for St. Jude Children's Research Hospital....Kings guard Bobby Hurley signed a 2-year deal to become the official spokesperson for the 3-on-3 Basketball Series....Dudley Sports has been named official sponsor of the '95 Slowpitch Softball Series....Hillerich & Bradsby signed a one year deal to become official sponsor of the Youth Baseball Series (Triple Crown).