SBD/17/Sponsorships Advertising Marketing

IMG PARTNERS WITH TRIPLE CROWN'S GRASSROOTS PROGRAM

     IMG has agreed to basic terms and has signed a letter of
intent with Triple Crown Sports, Inc. to represent new national
and int'l sponsorship interests in seven grassroots sports
properties.  IMG will package and sell sponsorship opportunities
for seven Triple Crown properties, including: softball, youth
soccer, 3-on-3 basketball, 3-on-3 soccer, street hockey, 4-on-4
volleyball and youth baseball.  As part of the venture, IMG and
Triple Crown have committed to help raise $200,000 annually for
St. Jude Children's Research Hospital....Kings guard Bobby Hurley
signed a 2-year deal to become the official spokesperson for the
3-on-3 Basketball Series....Dudley Sports has been named official
sponsor of the '95 Slowpitch Softball Series....Hillerich &
Bradsby signed a one year deal to become official sponsor of the
Youth Baseball Series (Triple Crown).
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