THE JORDAN WATCH -- ANOTHER DAY, ANOTHER NON-STORY
Published March 16, 1995
The Michael Jordan watch continued yesterday, but still no announcements on the megastar's plans are expected. COVER BOY: Jordan appears on the March 20 cover of SPORTS ILLUSTRATED in the form of a cartoon entitled "It's SuperMichael ... Or is it?" With a White Sox Cap falling off of his head, Jordan is shown pulling his shirt open with a Bulls jersey on underneath. SI's Phil Taylor describes the "second coming": "The impact of his return on the NBA, should it come to pass, would be of Biblical proportions." Taylor says a Jordan return "couldn't come at a better time for the league, which has been hit with a torrent of negative publicity in recent months." Orlando GM Pat Williams: "They will be doing an Irish jig on the desks of the NBA office" (SPORTS ILLUSTRATED, 3/20). REINSDORF FED UP: In New York, Peter Vecsey reports that Bulls Owner Jerry Reinsdorf is "fed up" with the Jordan rumors and will not comment on the situation until it is finalized. Reinsdorf: "If he says no, that's easy, I'll announce it. If he says yes, there'll probably be some things that have to be worked out, so I won't want to talk until it's over." Vecsey: "In other words, Jordan's getting close to making a decision" (N.Y. POST, 3/16). THIS AIR-LINE NOT IN TROUBLE: ESPN's Grace Lee Nikkel notes that stock prices of Jordan-endorsed products have surged and commercials "satirizing" the decision will soon "fill the airwaves": "All this can make you wonder whether Jordan's delay of game is simply a marketing ploy, designed and carefully crafted like the statue that bears his image" ("SportsCenter," 3/15)....Andrew Gottesman writes, "The Jordan saga, so appealing at first, has managed to become a lot like the Simpson saga -- perhaps even worse in a journalistic sense" (CHICAGO TRIBUNE, 3/16).