SBD/16/Sponsorships Advertising Marketing

VIDEO STORYBOARD RATES THE TOP ADS OF 1994

     The 17th Annual ranking of the most popular TV ads by New
York-based Video Storyboard Tests was released.  Coca-Cola, with
its polar bear spots, recaptured the top ranking.  Above all, the
survey showed that '94 "was the year of the comeback:  the
resurgence of advertisers that once scored high in the survey but
had lost ground in recent years."  Anheuser-Busch's Bud Light,
AT&T, Miller Lite and the Energizer Bunny all finished in the top
ten after "signs of waning audience interest in the 1993 survey."
The top 15, in order, with last year's ranking in parentheses:

1
Coca-Cola
-3
9
Nike
-4
2
Little Caesars
-5
10
Taster's Choice
-8
3
Pepsi
-2
11
Pizza Hut
-14
4
McDonald's
-1
12
Budweiser
-6
5
Bud Light
-16
13
Burger King
-15
6
AT&T
-17
14
Ford
-12
7
Miller Lite
-19
15
Diet Coke
(—)
8
Energizer
-13
 
The survey findings are based on a series of interviews conducted throughout the year with 20,000 viewers nationwide who were asked to name the most outstanding TV ad they had seen in the past four weeks (WALL STREET JOURNAL, 3/16).
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