SBD/15/Sports Media

BOSTON'S CHANNEL 38 MAY NOT SHOW OFF THEIR REPLACEMENT SOX

     In Boston, Paramount-owned WSBK (Channel 38) announced they
aren't "committed to more sub-Sox tuneups even though four remain
on the station's slate."  New station GM Stu Tauber said the
policy towards airing replacement games has not been decided:
"We'll have to talk with the Red Sox in the next few days."
Channel 38 is in the last season of a five-year, $79M deal with
the Red Sox, and "negotiations figure to be tough anyway" with
Paramount's UPN looking to extend its network programming beyond
just two nights over the next few years.  Another Paramount
station, KTXH in Houston, said that Paramount is "discouraging
its stations from carrying strikebreakers, citing meager interest
and a huge loss of advertising" (Jim Baker, BOSTON HERALD, 3/14).
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Related Topics:

Boston Red Sox, Media, UPN

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