NBC Sports To Broadcast Youth Olympic Games Stars' Parent Company Purchasing AHL Affiliate Stars' Business Seeing Boost After Playoff Appearance Boston Mayor Excited About '24 Games Bid Casey Wasserman Takes Over L.A.'s Olympics Bid USOC Agrees To Endorse Olympic Museum Boston Mayor Weighing Potential Olympic Bid World Cup Brings Optimism For '16 Rio Games Cuban Pushing Ephemeral Messaging App To Mavs Fans John Fish Touts Boston As Olympic Host City
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OLYMPIC SPONSORSHIP MOMENT: STADIUMS AND ARENAS - DALLAS-FT.WORTH METROPLEX STADIUM UPDATE
Published March 15, 1995
Today, THE SPORTS BUSINESS DAILY profiles the '96 Olympic involvement of Coca-Cola, which has been involved with the Olympics since 1928. The company is sponsor of over 150 national Olympic teams, including the USOC, and keeps a year-round staff that concentrates on maximizing Olympic tie-ins. In '96, Coca- Cola will have the added advantage of seeing the Games in their hometown, Atlanta. COMPANY: Coca-Cola Co. STATUS: Top Worldwide Sponsor ($40M+) CATEGORY: All non-alcoholic beverages except water EXCLUSIVITY: This category includes the brands: Coke, Sprite, Fanta, Minute-Maid (both carbonated and fruit drinks), Hi-C as well as PowerAde and Aquarius sports drinks. IN-KIND Providing products to ACOG, IOC and various SERVICES:other Olympic committees. At the Games, Coca-Cola will provide product and vending services as well as product to Olympic participants. All the venues used for the Games will sell/serve Coca-Cola products. John Kaatz, Dir of the sport, entertainment and leisure division of Coopers & Lybrand's Dallas office, advised the Arlington, TX, city council of a possible windfall of $98M a year that could come from building a new arena for the Stars and Mavericks. Arlington officials have unveiled plans to build a new $140M arena for the teams near The Ballpark at Arlington, should the teams leave Dallas. Arlington Mayor Richard Greene says he will not communicate with either team about a new facility unless talks with Dallas break down (Christopher Ave, FORT WORTH STAR-TELEGRAM, 3/15). Two arena-related bills were introduced in the TX House Friday that would help fund a new arena for the Stars/Mavericks in Dallas (Sylvia Martinez, DALLAS MORNING NEWS, 3/11).