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OLYMPIC SPONSORSHIP MOMENT: STADIUMS AND ARENAS - DALLAS-FT.WORTH METROPLEX STADIUM UPDATE
Published March 15, 1995
Today, THE SPORTS BUSINESS DAILY profiles the '96 Olympic involvement of Coca-Cola, which has been involved with the Olympics since 1928. The company is sponsor of over 150 national Olympic teams, including the USOC, and keeps a year-round staff that concentrates on maximizing Olympic tie-ins. In '96, Coca- Cola will have the added advantage of seeing the Games in their hometown, Atlanta. COMPANY: Coca-Cola Co. STATUS: Top Worldwide Sponsor ($40M+) CATEGORY: All non-alcoholic beverages except water EXCLUSIVITY: This category includes the brands: Coke, Sprite, Fanta, Minute-Maid (both carbonated and fruit drinks), Hi-C as well as PowerAde and Aquarius sports drinks. IN-KIND Providing products to ACOG, IOC and various SERVICES:other Olympic committees. At the Games, Coca-Cola will provide product and vending services as well as product to Olympic participants. All the venues used for the Games will sell/serve Coca-Cola products. John Kaatz, Dir of the sport, entertainment and leisure division of Coopers & Lybrand's Dallas office, advised the Arlington, TX, city council of a possible windfall of $98M a year that could come from building a new arena for the Stars and Mavericks. Arlington officials have unveiled plans to build a new $140M arena for the teams near The Ballpark at Arlington, should the teams leave Dallas. Arlington Mayor Richard Greene says he will not communicate with either team about a new facility unless talks with Dallas break down (Christopher Ave, FORT WORTH STAR-TELEGRAM, 3/15). Two arena-related bills were introduced in the TX House Friday that would help fund a new arena for the Stars/Mavericks in Dallas (Sylvia Martinez, DALLAS MORNING NEWS, 3/11).