SBD/15/Franchises

ARIZONA FINDS THEIR DIAMOND AS TICKET SALES SURGE

     The Diamondbacks "are on target to become the hottest sports
ticket in town," writes Eric Miller in today's ARIZONA REPUBLIC.
As of Tuesday, the number of orders for season tickets for the
MLB expansion team had hit close to 18,000.  The team began
taking orders, with a $50 deposit, on Friday.  Diamondbacks
spokesperson Ray Artigue: "I think the Colorado Rockies were in
the low 30,000s going into their first season, which is great.
They broke expansion records.  We're more than halfway there in
only three days."  Artigue estimated the cost of a season-ticket
will average about $12.50 a game, or $1,012.50, and their goal is
to have season-ticket holders pay for tickets and select seats by
the end of '96 (Eric Miller, ARIZONA REPUBLIC, 3/15).
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