Yanks Set To Benefit From New MLB CBA Analyzing MLB's New CBA & Spending Limits CBS Has Deal To Stream NFL Games MLB, MLBPA Come To Terms On New CBA A's Ballpark Talks To Pick Up Pace With New CBA? Adam Schefter Signs Five-Year Extension With ESPN MLB Takes Home-Field Advantage Off ASG 76ers Postpone Game Due To Moisture On Court ESPN: Sub Losses Don't Include New Outlets NHLPA Likely Turning Down Olympic Offer
SBD/14/Sponsorships Advertising Marketing
Published March 14, 1995
Gillette kicked off a $100M ad campaign March 11 on CBS' broadcast of the Big East Conference tournament. The new global campaign marks the first shift in the "Best a man can get" spots since their introduction in '89 (AD AGE, 3/13 issue)....Evian Natural Spring Water has signed on as the Official Water of the Women's Professional Volleyball Association. Evian is currently involved with the AVP, including sponsorship of the Evian Indoor Tour. Evian's participation includes logo ID in all advertising and promotional efforts (WPVA/Evian)....Cadbury Schweppes said yesterday it has acquired fewer shares of Dr Pepper-Seven-Up Cos. than previously thought, but still owns 98.7% of the beverage company (S.F. CHRONICLE, 3/14).....Reebok sponsored a symposium entitled "Training Americans To Be More Physically Fit: An Exercise In Working Out The Solutions." The seminar includes Tom McMillen, Co-Chair of the President's Council on Physical Fitness and Sports, and other leading health and fitness experts (Reebok)....Gordie Howe, Johnny Bench and Tom Osborne will appear at The World of Licensed Products Show during the NSGA World Sports Expo '95 in Chicago, July 16-18 (NSGA)....Footwear company Wolverine World Wide launches a national TV campaign for its work boots. TV ads premiere this week on ESPN and CBS's NCAA basketball coverage (USA TODAY, 3/14)....Sports Media, Inc., which designs team yearbooks, said its Super Bowl Supr Bowl XXIX books have shown a 58.6% sale rate on newsstands. These results have prompted the company to publish an additional six MLB specials, four NBA specials and an NHL special (Sports Media).