John Harbaugh "Curt" During Interview Indians' Dolan Confirms Search For Minority Owner ESPN Begins 11-Year U.S. Open Deal Mariners Search For Zduriencik's Replacement ESPN's Drysdale Talks All Things Tennis ESPN's Apologies Indicative Of Media Paradox Questions Remain In Phillies' Front Office Portland Group Wants MLB Team Jim Buss Remains Optimistic About Lakers Leonsis Weighing Wizards Practice Facility Spots
SBD/14/Sponsorships Advertising Marketing
Published March 14, 1995
Gillette kicked off a $100M ad campaign March 11 on CBS' broadcast of the Big East Conference tournament. The new global campaign marks the first shift in the "Best a man can get" spots since their introduction in '89 (AD AGE, 3/13 issue)....Evian Natural Spring Water has signed on as the Official Water of the Women's Professional Volleyball Association. Evian is currently involved with the AVP, including sponsorship of the Evian Indoor Tour. Evian's participation includes logo ID in all advertising and promotional efforts (WPVA/Evian)....Cadbury Schweppes said yesterday it has acquired fewer shares of Dr Pepper-Seven-Up Cos. than previously thought, but still owns 98.7% of the beverage company (S.F. CHRONICLE, 3/14).....Reebok sponsored a symposium entitled "Training Americans To Be More Physically Fit: An Exercise In Working Out The Solutions." The seminar includes Tom McMillen, Co-Chair of the President's Council on Physical Fitness and Sports, and other leading health and fitness experts (Reebok)....Gordie Howe, Johnny Bench and Tom Osborne will appear at The World of Licensed Products Show during the NSGA World Sports Expo '95 in Chicago, July 16-18 (NSGA)....Footwear company Wolverine World Wide launches a national TV campaign for its work boots. TV ads premiere this week on ESPN and CBS's NCAA basketball coverage (USA TODAY, 3/14)....Sports Media, Inc., which designs team yearbooks, said its Super Bowl Supr Bowl XXIX books have shown a 58.6% sale rate on newsstands. These results have prompted the company to publish an additional six MLB specials, four NBA specials and an NHL special (Sports Media).