Florida State Expects BCS Profit NCAA To Consider Restructuring Proposal Hawaii To Unveil New Pricing Structure For Football Emmert Defends Scholarship Values, Insurance Plan UT's Patterson Talks Unionization MWC Schools Increase Nat'l TV Exposure NCAA OKs Unlimited Meals For Athletes Panel: NCAA Business Model Must Change Areso Bullish On AAC's Post-BCS Future New Bowl Game Set To Debut In Orlando In '15
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IT'S MARCH GLADNESS FOR NCAA SPONSORS
Published March 14, 1995
For the first time, all 16 partners of NCAA sports "are executing some sort of consumer promotion" tied to the basketball tournament. Sprint is running print ads in USA TODAY; Frito- Lay's Doritos brand is running a contest on CBS' Prodigy and World Wide Web sites; Gillette will stage a "$1 million three- point challenge" contest in Seattle; Pizza Hut is offering a guide to the tournament for $.50 with a pizza purchase; and Pennzoil, General Mills, Coca-Cola and PepsiCo's All-Sport will all have some promotions, either nationally or regionally in the Northwest. There is also a way for NCAA sponsors to get involved on-site at the Final Four in Seattle through FanJam!, an interactive theme park organized by the Nat'l Association of Basketball Coaches. In its third year, the event is not connected with the NCAA in any way, but its corporate partners have "exclusive involvement." Foot Locker runs a retail outlet, and Sprint sponsors a three-point shooting contest (AD AGE, 3/13).