Google OTT May Have CBS' NFL Games Big 12 Memo Sheds Light On Decision To Not Expand AAC Eyes "Power Six" Conference Moniker Big 12 Presidents Opt Against Expansion Big 12 Decision Angers Prospective Schools OSU Examines Dip In Attendance At Boone Pickens Florida-LSU Rescheduled For November "TNF" Down Slightly From Last Year Delany Stresses Importance Of East Coast Big 12 To Vote On Expansion Next Week
IT'S MARCH GLADNESS FOR NCAA SPONSORS
Published March 14, 1995
For the first time, all 16 partners of NCAA sports "are executing some sort of consumer promotion" tied to the basketball tournament. Sprint is running print ads in USA TODAY; Frito- Lay's Doritos brand is running a contest on CBS' Prodigy and World Wide Web sites; Gillette will stage a "$1 million three- point challenge" contest in Seattle; Pizza Hut is offering a guide to the tournament for $.50 with a pizza purchase; and Pennzoil, General Mills, Coca-Cola and PepsiCo's All-Sport will all have some promotions, either nationally or regionally in the Northwest. There is also a way for NCAA sponsors to get involved on-site at the Final Four in Seattle through FanJam!, an interactive theme park organized by the Nat'l Association of Basketball Coaches. In its third year, the event is not connected with the NCAA in any way, but its corporate partners have "exclusive involvement." Foot Locker runs a retail outlet, and Sprint sponsors a three-point shooting contest (AD AGE, 3/13).