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GATOR BOWL LOOKING FOR MORE MONEY TO BECOME MAJOR BOWL
The Gator Bowl Association hopes to "boost the annual Gator Bowl game into the top tier of the nation's bowl picture with the help of additional bed-tax revenues." The Association plans to ask the Duval County Tourist Development Council for a 3-year commitment of $1.5M from a tax on hotel stays. Rick Catlett, Exec Dir of the Outback Steakhouse Gator Bowl: "This is keeping with the next plan of becoming a part of the alliance." The Tier-1 alliance currently consists of the Orange, Sugar and Fiesta Bowls. If the revenue increase for the Gator Bowl is approved, the money would go for advertising and an increased payout to the teams (Daniels & Friedland, FLORIDA TIMES-UNION, 3/14).
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IT'S MARCH GLADNESS FOR NCAA SPONSORS
For the first time, all 16 partners of NCAA sports "are executing some sort of consumer promotion" tied to the basketball tournament. Sprint is running print ads in USA TODAY; Frito- Lay's Doritos brand is running a contest on CBS' Prodigy and World Wide Web sites; Gillette will stage a "$1 million three- point challenge" contest in Seattle; Pizza Hut is offering a guide to the tournament for $.50 with a pizza purchase; and Pennzoil, General Mills, Coca-Cola and PepsiCo's All-Sport will all have some promotions, either nationally or regionally in the Northwest. There is also a way for NCAA sponsors to get involved on-site at the Final Four in Seattle through FanJam!, an interactive theme park organized by the Nat'l Association of Basketball Coaches. In its third year, the event is not connected with the NCAA in any way, but its corporate partners have "exclusive involvement." Foot Locker runs a retail outlet, and Sprint sponsors a three-point shooting contest (AD AGE, 3/13).
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MARCH MADNESS: IT'S GOTTA BE THE SHOES!
Today, THE SPORTS BUSINESS DAILY provides yet another NCAA tournament bracket -- not just the schools but also their shoe contracts. Schools are listed in seed order.
CRUNCHING THE NUMBERS: Nike leads the way with 30, followed by Converse (15), Reebok (9), Adidas (7), and Asics (2). Mount St. Mary's wears Adidas, but they do not have a contract with the company. As for No. 1 seeds, Converse has two and Reebok and Nike have one each. But Nike has three No. 2 seeds and three No. 3's (THE DAILY).WEST REGIONEAST REGION UCLA Reebok Wake Forest Nike Connecticut Nike Massachusetts Nike Maryland Nike Villanova Nike Utah Reebok Oklahoma State Nike Mississippi State Nike Alabama Nike Oregon Nike Tulsa Converse Cincinnati Nike UNC-Charlotte Reebok Missouri Adidas Minnesota Converse Indiana Converse St. Louis Converse Temple Nike Stanford Nike Texas Reebok Illinois Converse Santa Clara Converse Pennsylvania Adidas Long Beach State Asics Drexel Converse Gonzaga Nike Old Dominion Nike TN-Chattanooga Asics St. Peter's Nike Florida Int'l Converse NC A&T Nike MIDWEST REGIONSOUTHEAST REGIONKansas Converse Kentucky Converse Arkansas Converse North Carolina Nike Purdue Nike Michigan St. Converse Virginia Reebok Oklahoma Converse Arizona Nike Arizona State Nike Memphis Converse Georgetown Nike Syracuse Nike Iowa State Nike Western Kentucky Nike BYU Reebok Michigan Nike Tulane Nike So. Illinois Reebok Florida Reebok Louisville Converse Xavier Reebok Miami (OH) Adidas Ball State Nike Nicholls State Adidas Manhattan Adidas WI/Green Bay Nike Weber State Nike Texas Southern Adidas Murray State Nike Colgate Adidas Mt. St. Mary's No Deal -
OUTSIDE THE LINES: ESPN LOOKS AT MONEY & COLLEGE BASKETBALL
ESPN's "Outside the Lines" last night profiled different aspects of college basketball. Among those topics discussed: leaving school early for the NBA, the state of coaching, and the question of whether or not players deserve money from profits that they help generate. In this last piece, ESPN's Greg Garber reported a recent ESPN/Chilton Sports Poll asking the question: Do you think college basketball players should be paid?: 30.6% said "Yes" and 65.6% said "No." But on the question -- If a player's jersey is sold by the university, do you think the player should receive a percentage of the profits from the sale? 47.4% said "Yes" and 47.5% said "No" (ESPN, 3/13).
