SBD/14/Collegiate Sports

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  • GATOR BOWL LOOKING FOR MORE MONEY TO BECOME MAJOR BOWL

         The Gator Bowl Association hopes to "boost the annual Gator
    Bowl game into the top tier of the nation's bowl picture with the
    help of additional bed-tax revenues."  The Association plans to
    ask the Duval County Tourist Development Council for a 3-year
    commitment of $1.5M from a tax on hotel stays.   Rick Catlett,
    Exec Dir of the Outback Steakhouse Gator Bowl:  "This is keeping
    with the next plan of becoming a part of the alliance."  The
    Tier-1 alliance currently consists of the Orange, Sugar and
    Fiesta Bowls.  If the revenue increase for the Gator Bowl is
    approved, the money would go for advertising and an increased
    payout to the teams (Daniels & Friedland, FLORIDA TIMES-UNION,
    3/14).
    

    Print | Tags: Colleges
  • IT'S MARCH GLADNESS FOR NCAA SPONSORS

         For the first time, all 16 partners of NCAA sports "are
    executing some sort of consumer promotion" tied to the basketball
    tournament.  Sprint is running print ads in USA TODAY; Frito-
    Lay's Doritos brand is running a contest on CBS' Prodigy and
    World Wide Web sites; Gillette will stage a "$1 million three-
    point challenge" contest in Seattle; Pizza Hut is offering a
    guide to the tournament for $.50 with a pizza purchase; and
    Pennzoil, General Mills, Coca-Cola and PepsiCo's All-Sport will
    all have some promotions, either nationally or regionally in the
    Northwest.  There is also a way for NCAA sponsors to get involved
    on-site at the Final Four in Seattle through FanJam!, an
    interactive theme park organized by the Nat'l Association of
    Basketball Coaches.  In its third year, the event is not
    connected with the NCAA in any way, but its corporate partners
    have "exclusive involvement."  Foot Locker runs a retail outlet,
    and Sprint sponsors a three-point shooting contest (AD AGE,
    3/13).
    

    Print | Tags: CBS, Coca-Cola, Colleges, Foot Locker/Venator Group, NCAA, Pennzoil, PepsiCo, Sprint, Viacom, Wheaties
  • MARCH MADNESS: IT'S GOTTA BE THE SHOES!

         Today, THE SPORTS BUSINESS DAILY provides yet another NCAA
    tournament bracket -- not just the schools but also their shoe
    contracts.  Schools are listed in seed order.
    
         
    WEST REGION
    EAST REGION
    UCLA Reebok Wake Forest Nike
    Connecticut Nike Massachusetts Nike
    Maryland Nike Villanova Nike
    Utah Reebok Oklahoma State Nike
    Mississippi State Nike Alabama Nike
    Oregon Nike Tulsa Converse
    Cincinnati Nike UNC-Charlotte Reebok
    Missouri Adidas Minnesota Converse
    Indiana Converse St. Louis Converse
    Temple Nike Stanford Nike
    Texas Reebok Illinois Converse
    Santa Clara Converse Pennsylvania Adidas
    Long Beach State Asics Drexel Converse
    Gonzaga Nike Old Dominion Nike
    TN-Chattanooga Asics St. Peter's Nike
    Florida Int'l Converse NC A&T Nike
    MIDWEST REGION
    SOUTHEAST REGION
    Kansas Converse Kentucky Converse
    Arkansas Converse North Carolina Nike
    Purdue Nike Michigan St. Converse
    Virginia Reebok Oklahoma Converse
    Arizona Nike Arizona State Nike
    Memphis Converse Georgetown Nike
    Syracuse Nike Iowa State Nike
    Western Kentucky Nike BYU Reebok
    Michigan Nike Tulane Nike
    So. Illinois Reebok Florida Reebok
    Louisville Converse Xavier Reebok
    Miami (OH) Adidas Ball State Nike
    Nicholls State Adidas Manhattan Adidas
    WI/Green Bay Nike Weber State Nike
    Texas Southern Adidas Murray State Nike
    Colgate Adidas Mt. St. Mary's No Deal
    CRUNCHING THE NUMBERS: Nike leads the way with 30, followed by Converse (15), Reebok (9), Adidas (7), and Asics (2). Mount St. Mary's wears Adidas, but they do not have a contract with the company. As for No. 1 seeds, Converse has two and Reebok and Nike have one each. But Nike has three No. 2 seeds and three No. 3's (THE DAILY).

    Print | Tags: Colleges, Converse, NCAA, Nike, Reebok, Washington Nationals
  • OUTSIDE THE LINES: ESPN LOOKS AT MONEY & COLLEGE BASKETBALL

         ESPN's "Outside the Lines" last night profiled different
    aspects of college basketball.  Among those topics discussed:
    leaving school early for the NBA, the state of coaching, and the
    question of whether or not players deserve money from profits
    that they help generate.  In this last piece, ESPN's Greg Garber
    reported a recent ESPN/Chilton Sports Poll asking the question:
    Do you think college basketball players should be paid?:  30.6%
    said "Yes" and 65.6% said "No."  But on the question -- If a
    player's jersey is sold by the university, do you think the
    player should receive a percentage of the profits from the sale?
    47.4% said "Yes" and 47.5% said "No" (ESPN, 3/13).
    

    Print | Tags: Colleges, ESPN, NBA, Walt Disney
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