Popularity Surges For Bruins Tickets Bruins Management Takes Charge Bruins To Debut "Behind The B" TV Series Boston Fans Name Pats Favorite Team Bruins, New Balance Talking Practice Facility Bruins, Blackhawks See Big Merch Sales Cup Tickets Cost Rise On Secondary Market Jack Edwards Apologizes For Cooke Comments Bruins Game An Emotional Scene Senators-Bruins Game Postponed
SBD/13/Sponsorships Advertising Marketing
BRUINS WILL NOT CHANGE LOGO BUT ADD A SPLASH OF COLOR
Published March 13, 1995
The Bruins announced they will not get rid of the "famed spoked-B" as their logo. If they make any change to their black- and-gold uniform, it likely will involve only a "slight dash of color or minor change in design." Bruins President & GM Harry Sinden: "We're not getting very far with finding anything that makes sense. We've spent quite a bit of money having a look -- not that it's been wasted money -- and here's what we found out: It's a pretty identifiable logo, and you'd better be careful before you mess it up. ... I know the league is mad at us. We told them we were going to make some changes, and even if they're subtle changes, the league has to know what we're doing for marketing purposes" (Kevin Paul Dupont, BOSTON GLOBE, 3/12).