The ESPN Chilton Sports Poll

     A survey of 17,362 U.S. residents over a period of 14 months
(1/4/94-2/27/95).  Respondents were asked about their sports
reading habits.
                                    


  
 
    

    
 
      
AGE 
        BREAKDOWN
    
  
  
 
    
 
      
12-17
    
    
 
      
18-24
    
    
 
      
25-34
    
    
 
      
35-44
    
    
 
      
45-54
    
    
 
      
55-64
    
    
 
      
65+
    
  
  
 
    
CHECK 
      SPORTS RESULTS?
    
 
      
83%
    
    
 
      
80%
    
    
 
      
73%
    
    
 
      
70%
    
    
 
      
63%
    
    
 
      
61%
    
    
 
      
58%
    
  
  
 
    
LOOK AT 
      SPORTS SECTION?
    
 
      
32
    
    
 
      
29
    
    
 
      
28
    
    
 
      
33
    
    
 
      
34
    
    
 
      
34
    
    
 
      
37
    
  
  
 
    
SUBSCRIBE 
      TO SPORTS MAGS?
    
 
      
26
    
    
 
      
19
    
    
 
      
17
    
    
 
      
19
    
    
 
      
17
    
    
 
      
14
    
    
 
      
11
    
  
  
 
    

    
 
      
GENDER 
        RACIAL BREAKDOWN
    
  
  
 
    
 
      
MEN
    
    
 
      
WOM
    
    
 
      
WHT 
        
    
    
 
      
BLK 
        
    
    
 
      
HISP 
        
    
    
 
      
OTHER
    
    
 
      

    
  
  
 
    
CHECK 
      SPORTS RESULTS?
    
 
      
79%
    
    
 
      
58%
    
    
 
      
69% 
        
    
    
 
      
72% 
        
    
    
 
      
71% 
        
    
    
 
      
66%
    
  
  
 
    
LOOK AT 
      SPORTS SECTION?
    
 
      
45
    
    
 
      
20
    
    
 
      
34 
        
    
    
 
      
27
    
    
 
      
26
    
    
 
      
30
    
  
  
 
    
SUBSCRIBE 
      TO SPORTS MAGS?
    
 
      
22
    
    
 
      
12
    
    
 
      
18 
        
    
    
 
      
20 
        
    
    
 
      
16
    
    
 
      
13