Blue Jays Officially Hire Mark Shapiro Indians' Dolan Confirms Search For Minority Owner Mariners Search For Zduriencik's Replacement Dombrowski Evaluating Sox Before Making Moves Lakers' Jim Buss Has No Plans To Sell Chargers Earning Merit With Military NASL RailHawks Put Up For Sale 49ers Take Another Image Hit With Brooks Charge Questions Remain In Phillies' Front Office Jim Buss Remains Optimistic About Lakers
JAGUARS STRIKE SPONSORSHIP DEAL WITH FORD MOTOR COMPANY
Published February 28, 1995
The Jaguars and Ford Motor Company have reached an agreement on a sponsorship package that makes Ford an "Owners Circle Sponsor." The sponsorship deal also settles a lawsuit filed against the team by Jaguar Cars, a subsidiary of Ford, which claimed the team's name and original logo infringed its trademarks. Owners Circle Sponsor rights provides exclusivity in a category -- for Ford, the catoegory is defined as domestic and foreign automobile and truck manufacturer, retail sales and leasing. The agreement, which includes Ford, Lincoln-Mercury and Jaguar, also provides for advertising, stadium signage and designation to the Ford Motor Company as the official automobile partner of the Jaguars (Jaguars).