SBD/28/Franchises

JAGUARS STRIKE SPONSORSHIP DEAL WITH FORD MOTOR COMPANY

     The Jaguars and Ford Motor Company have reached an agreement
on a sponsorship package that makes Ford an "Owners Circle
Sponsor."  The sponsorship deal also settles a lawsuit filed
against the team by Jaguar Cars, a subsidiary of Ford, which
claimed the team's name and original logo infringed its
trademarks.  Owners Circle Sponsor rights provides exclusivity in
a category -- for Ford, the catoegory is defined as domestic and
foreign automobile and truck manufacturer, retail sales and
leasing. The agreement, which includes Ford, Lincoln-Mercury and
Jaguar, also provides for advertising, stadium signage and
designation to the Ford Motor Company as the official automobile
partner of the Jaguars (Jaguars).
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Franchises, Jacksonville Jaguars

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