Maple Leafs Keep Ticket Prices Flat Hurricanes Change Season-Ticket Options NBA Kings Add Vlade Divac To Front Office Indians Sell Out 23rd Straight Home Opener Braves Borrowed $100M In '14 For New Ballpark Orlando City SC Sells Out MLS Debut Roseman Moves To Business Side Of Eagles' HQ Chiefs' Hunt Wants Super Bowl In K.C. Report: Handful Of Suitors Chasing Nets Red Bulls-NYC FC Rivalry Starts To Bud
Upcoming Conferences and Events
JAGUARS STRIKE SPONSORSHIP DEAL WITH FORD MOTOR COMPANY
Published February 28, 1995
The Jaguars and Ford Motor Company have reached an agreement on a sponsorship package that makes Ford an "Owners Circle Sponsor." The sponsorship deal also settles a lawsuit filed against the team by Jaguar Cars, a subsidiary of Ford, which claimed the team's name and original logo infringed its trademarks. Owners Circle Sponsor rights provides exclusivity in a category -- for Ford, the catoegory is defined as domestic and foreign automobile and truck manufacturer, retail sales and leasing. The agreement, which includes Ford, Lincoln-Mercury and Jaguar, also provides for advertising, stadium signage and designation to the Ford Motor Company as the official automobile partner of the Jaguars (Jaguars).