SBD/28/Franchises

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  • DOWN ON THE FARM: MAJOR HAPPENINGS IN THE MINOR LEAGUES

         Much as state governments are referred to as the
    laboratories of dmeocracy, the minor leagues are the laboritories
    of the sports industry -- the place where numerous good ideas get
    their start.  Today, THE SPORTS BUSINESS DAILY debuts "Down On
    The Farm" -- the first in a regular series highlighting the
    creative promotions, front office news and executive moves from
    the minor leagues.
         NOT EASY BEING GREEN:  The IHL Kalamazoo Wings will continue
    their annual tradition of dying their home ice green on St.
    Patrick's Day for their game against the Vipers.  In-between
    period entertainment will include Irish music and dancers.  The
    Wings claim to be the only team that dyes their ice green on
    March 17 year-in, year-out (Wings).
         TAKE THAT TO THE BANK:  The IHL Minnesota Moose and the AHL
    Cornwall Aces both offered "Guaranteed Win Nights" last week.
    The Moose lost, thus allowing fans to receive free tickets of
    equal value to an upcoming game.  The Aces won their game, which
    was sponsored by McDonald's, allowing fans to redeem ticket stubs
    for a free order of french fries at an area McDonald's (Minnesota
    Moose, Cornwall Aces).
         HANSON BROTHERS SIGHTING:  The three Hanson Brothers, stars
    of the movie "Slapshot," made an appearance at the IHL Las Vegas
    Thunder game on February 17.  On March 5 they will make an
    appearance at the Moose game which will include a special
    autograph session (Moose, Las Vegas Thunder).
         MAKING HISTORY:  The AHL Providence Bruins welcomed their
    one millionth fan in the history of the franchise against the
    Portland Pirates on February 17.  It was only the 110th home game
    in the history of the teams, making it the fastest a minor league
    hockey franchise has ever made it to 1,000,000 in total
    attendance (Providence Bruins).
         DEFLECTING BAD NEWS BY DAY, SLAP SHOTS BY NIGHT:  Kelly Dyer
    of the West Palm Beach Blaze of the Sunshine League is more than
    the team's goalie -- she is also the team's Public Relations and
    Marketing Director.  Dyer, a business major in college, took over
    the position when the team's former director left shortly after
    the season began.  Dyer says the move "fits into her career
    plans" (BOSTON GLOBE, 2/26).
    

    Print | Tags: AHL, Boston Bruins, Franchises, McDonalds, Palace Sports & Entertainment, Pittsburgh Pirates
  • JAGUARS STRIKE SPONSORSHIP DEAL WITH FORD MOTOR COMPANY

         The Jaguars and Ford Motor Company have reached an agreement
    on a sponsorship package that makes Ford an "Owners Circle
    Sponsor."  The sponsorship deal also settles a lawsuit filed
    against the team by Jaguar Cars, a subsidiary of Ford, which
    claimed the team's name and original logo infringed its
    trademarks.  Owners Circle Sponsor rights provides exclusivity in
    a category -- for Ford, the catoegory is defined as domestic and
    foreign automobile and truck manufacturer, retail sales and
    leasing. The agreement, which includes Ford, Lincoln-Mercury and
    Jaguar, also provides for advertising, stadium signage and
    designation to the Ford Motor Company as the official automobile
    partner of the Jaguars (Jaguars).
    

    Print | Tags: Franchises, Jacksonville Jaguars
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