MLB Warns Yasiel Puig On Shoes Nike Goes With "Amarillo" For Michigan Color USA Hoops Photo Highlights Only Nike Nike, Under Armour Cleats Showcased At MLB ASG Berian At Center Of T&F Contract Debate Durant Could Impact Under Armour/Curry Knight Officially Retires As Nike Board Chair BMX Rider Enlists Sponsors For Video Series Serena Draws Praise For Wimbledon Outfit Nike's North American Profits Take Dip
SBD/27/Sponsorships Advertising Marketing
IS APEX THE ONE ON THE BLOCK?
Published February 27, 1995
"Vultures continue to circle licensed apparel maker Apex One," according to Terry Lefton in this week's BRANDWEEK. Two marketing execs last week left the company last week. Marketing Dir Diane Wentworth left to take a position at an OR software company, and ad/public relations exec Dave Verieri is joining the Mariners. Lefton concludes: "Is Nike lurking in the wings to pick up the Apex remains? Stay tuned" (BRANDWEEK, 2/27 issue).