Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration Mariners Taking Advantage Of TV Deals Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday
SBD/27/Sponsorships Advertising Marketing
IS APEX THE ONE ON THE BLOCK?
Published February 27, 1995
"Vultures continue to circle licensed apparel maker Apex One," according to Terry Lefton in this week's BRANDWEEK. Two marketing execs last week left the company last week. Marketing Dir Diane Wentworth left to take a position at an OR software company, and ad/public relations exec Dave Verieri is joining the Mariners. Lefton concludes: "Is Nike lurking in the wings to pick up the Apex remains? Stay tuned" (BRANDWEEK, 2/27 issue).