IOC's '24/'28 Idea Not Going Over Well Budapest Drops Out Of '24 Games Race Rio Venues In Disrepair Six Months After Games Korean Political Turmoil Overshadows '18 Games Trump Gives First Public Support Of LA 2024 Bid LA 2024's Bid Reveals Ticket Prices City Council Approves LA 2024's Bid A-B InBev Latest To End USOC Sponsorship TD Ameritrade Not Returning As USOC Sponsor L.A. City Council Signs MOU With LA 2024
THE TAZMANIAN IZZY? HANES, WARNER BROS. SIGN ON WITH USOC
Published February 27, 1995
Sara Lee's Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, socks and sweats, available no earlier than this fall. Marketing support has not yet been finalized (Terry Lefton, BRANDWEEK, 2/27 issue).