USOC Extends Nike Deal Through '20 Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier IOC Releases Reform Agenda USOC Looks For More Content Around Games Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues
THE TAZMANIAN IZZY? HANES, WARNER BROS. SIGN ON WITH USOC
Published February 27, 1995
Sara Lee's Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, socks and sweats, available no earlier than this fall. Marketing support has not yet been finalized (Terry Lefton, BRANDWEEK, 2/27 issue).