SBD/27/Olympics

THE TAZMANIAN IZZY? HANES, WARNER BROS. SIGN ON WITH USOC

     Sara Lee's Hanes division and Warner Bros. Consumer Products
will team with the USOC to produce a line of cross-licensed
Looney Tunes/Olympic sportswear.  Sources said the line includes
T-shirts, socks and sweats, available no earlier than this fall.
Marketing support has not yet been finalized (Terry Lefton,
BRANDWEEK, 2/27 issue).
Return to top

Related Topics:

Olympics, Sara Lee, Time Warner, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug