LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President AT&T Not Renewing USOC Sponsorship Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid
THE TAZMANIAN IZZY? HANES, WARNER BROS. SIGN ON WITH USOC
Published February 27, 1995
Sara Lee's Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, socks and sweats, available no earlier than this fall. Marketing support has not yet been finalized (Terry Lefton, BRANDWEEK, 2/27 issue).