USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons LA 2024 Releases Spot Year Out From Host City Vote Hilton Ending 11-Year USOC Sponsorship NCAA To Look At College Olympian Awards Rule Paralympics Set To Open Tonight In Rio
THE TAZMANIAN IZZY? HANES, WARNER BROS. SIGN ON WITH USOC
Published February 27, 1995
Sara Lee's Hanes division and Warner Bros. Consumer Products will team with the USOC to produce a line of cross-licensed Looney Tunes/Olympic sportswear. Sources said the line includes T-shirts, socks and sweats, available no earlier than this fall. Marketing support has not yet been finalized (Terry Lefton, BRANDWEEK, 2/27 issue).