SBD/27/Leagues Governing Bodies

BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS

     In the latest issue of BUSINESS WEEK, Paula Dwyer examines
the possibility of success for the World League of American
Football.  Besides hiring "hotshot marketer" Marc Lory to revive
the league, the reasons why the league should succeed include:
American football "has thousands of fans in Europe," the
partnership with Fox Sports and the fact that Europe's media
business has "undergone a sea of change since the last World
League foray."  Lory:  "People want it.  It's an enormous force,
like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).
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