NHL, NHLPA Aim For Big Money World Cup Roberts Challenges Silver As She Settles In Deadline Looms Over ATP Prize Money Dispute LPGA Finishes Season On High Note Goodell Won't Hear Peterson Appeal Sources: Manfred To Merge MLB's Business League Notes Peterson Opens Up Following NFL Suspension Roberts Says Taylor Suspension Was Excessive Minneapolis Area Official Chooses Side In MLS Bid
SBD/27/Leagues Governing Bodies
BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS
Published February 27, 1995
In the latest issue of BUSINESS WEEK, Paula Dwyer examines the possibility of success for the World League of American Football. Besides hiring "hotshot marketer" Marc Lory to revive the league, the reasons why the league should succeed include: American football "has thousands of fans in Europe," the partnership with Fox Sports and the fact that Europe's media business has "undergone a sea of change since the last World League foray." Lory: "People want it. It's an enormous force, like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).