Analyzing MLB's New CBA & Spending Limits NFL Re-Evaluates Scheduling For Teams Playing "TNF" NFL Players To Wear Customized Cleats For Charity MLB, MLBPA Come To Terms On New CBA MLB Takes Home-Field Advantage Off ASG NHLPA Likely Turning Down Olympic Offer MLB CBA Talks Reach Into Early-Morning Hours Patriots Could Play Raiders In Mexico Next Season Packers' Pennel Sues NFL, NFLPA MLB Owners Backing Off International Draft
SBD/27/Leagues Governing Bodies
BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS
Published February 27, 1995
In the latest issue of BUSINESS WEEK, Paula Dwyer examines the possibility of success for the World League of American Football. Besides hiring "hotshot marketer" Marc Lory to revive the league, the reasons why the league should succeed include: American football "has thousands of fans in Europe," the partnership with Fox Sports and the fact that Europe's media business has "undergone a sea of change since the last World League foray." Lory: "People want it. It's an enormous force, like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).