Cuba Decision Could Impact MLB Silver Discusses Future NBA All-Star Sites FIFA's Chief Investigator Resigns Current, Former Fighters Sue UFC Bernie Ecclestone Retains Control Of F1 Top ATP Events Could Sue Tour Over Prize Money Mara Thinks NFL Got It Right With Conduct Policy Peterson Plans Lawsuit Against NFL Foley Confident In Viability Of NHL In Vegas NFL Struggling To Find Venue For L.A. Team
SBD/27/Leagues Governing Bodies
BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS
Published February 27, 1995
In the latest issue of BUSINESS WEEK, Paula Dwyer examines the possibility of success for the World League of American Football. Besides hiring "hotshot marketer" Marc Lory to revive the league, the reasons why the league should succeed include: American football "has thousands of fans in Europe," the partnership with Fox Sports and the fact that Europe's media business has "undergone a sea of change since the last World League foray." Lory: "People want it. It's an enormous force, like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).