Is London Next In Line For An NFL Team? USA Hockey Struggles To Resolve Pay Dispute Kaepernick's Unemployment Raises Questions League Notes U.S. NHLers Could Boycott Worlds Bettman Continues To Be Wary On Olympics NFLPA Investigating Jaguars Over Rules Violation League Notes Goodell Follows Up On Changes To NFL Games NHL Players Won't Compromise For Olympics
SBD/27/Leagues Governing Bodies
BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS
Published February 27, 1995
In the latest issue of BUSINESS WEEK, Paula Dwyer examines the possibility of success for the World League of American Football. Besides hiring "hotshot marketer" Marc Lory to revive the league, the reasons why the league should succeed include: American football "has thousands of fans in Europe," the partnership with Fox Sports and the fact that Europe's media business has "undergone a sea of change since the last World League foray." Lory: "People want it. It's an enormous force, like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).