Dillon's Wreck Into Catchfence Mars Coke Zero 400 NASCAR To Stop Holding Banquets At Trump Doral NBA Free Agency Begins With Money Flying Top Rank Files Suit Against Al Haymon NHRA Leadership Undergoing Changes IndyCar's Miles Fires Back At Critics Of Race Conditions CVC Capital's Mackenzie: Make F1 More Exciting Daytona Int'l Speedway Holding Flag Exchange MLS Expected To Add "Core Player" Roster Spot NASCAR Teams Look For Long-Term Value
SBD/27/Leagues Governing Bodies
BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS
Published February 27, 1995
In the latest issue of BUSINESS WEEK, Paula Dwyer examines the possibility of success for the World League of American Football. Besides hiring "hotshot marketer" Marc Lory to revive the league, the reasons why the league should succeed include: American football "has thousands of fans in Europe," the partnership with Fox Sports and the fact that Europe's media business has "undergone a sea of change since the last World League foray." Lory: "People want it. It's an enormous force, like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).