MLS Weighs Winter Schedule Before Cup Final France Trying To Improve NASCAR Product League Notes NBA Mexico City Game Cancelled '14 F1 Austin Race Conflicts With NASCAR CHL Looking To Expand To 12-Team League Garber Gives Annual State Of MLS Address Tony Clark Named MLBPA Exec Dir Source: MLB Wants Cap For Posting System NBA Game In Mexico Part Of Int'l Push
SBD/27/Leagues Governing Bodies
BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS
Published February 27, 1995
In the latest issue of BUSINESS WEEK, Paula Dwyer examines the possibility of success for the World League of American Football. Besides hiring "hotshot marketer" Marc Lory to revive the league, the reasons why the league should succeed include: American football "has thousands of fans in Europe," the partnership with Fox Sports and the fact that Europe's media business has "undergone a sea of change since the last World League foray." Lory: "People want it. It's an enormous force, like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).