Roger Goodell Addresses Dip In NFL Ratings MLB To Get New Midtown Manhattan HQ PGA Tour Implements New Scheduling Rule Silver Wants '19 All-Star Game In Charlotte Layoffs Hit UFC In Wake Of WME-IMG Purchase League Notes NFL Over-Officiating Celebrations? Sources: MLB Wants International Draft In New CBA Arizona Rattlers Officially Join IFL League Notes
SBD/27/Leagues Governing Bodies
BIZ WEEK SAYS WORLD LEAGUE HAS ALL THE RIGHT INGREDIENTS
Published February 27, 1995
In the latest issue of BUSINESS WEEK, Paula Dwyer examines the possibility of success for the World League of American Football. Besides hiring "hotshot marketer" Marc Lory to revive the league, the reasons why the league should succeed include: American football "has thousands of fans in Europe," the partnership with Fox Sports and the fact that Europe's media business has "undergone a sea of change since the last World League foray." Lory: "People want it. It's an enormous force, like a tidal wave building up" (BUSINESS WEEK, 3/6 issue).