NBA Proposes Changes To Review Protocol Guaranteed Rate Sponsoring White Sox Event Carmelo Supports Kaepernick's "Courage" Pacers' Turner Impressed By Fever For Demonstration NBA, NBPA To Work With Players On Social Issues NBA Brings On Sportradar, Second Spectrum NBC Going Split-Screen For Ryder Cup Lazarus To Oversee NBC's Sports, Entertainment Rio Helps Yahoo-NBC Top August ComScores NBCU Rakes In $250M For Rio Games
SBD/24/Sponsorships Advertising Marketing
Published February 24, 1995
The latest Reebok ad features White Sox slugger Frank Thomas and pushes the "Big Hurt" signature collection of Reebok baseball and Preseason cross-training shoes. The ad will appear nationally on Turner Broadcasting's NBA telecasts, NBC's NBA telecasts and MTV Sports. The ad campaign will be supported by print ads in publications such as INSIDE SPORTS, SPORT and THE SPORTING NEWS (Reebok).... From SPORTING GOODS BUSINESS: Head Sports Wear announced that Gabriela Sabatini will serve as the company's first ever worldwide corporate spokesperson....VF Corp., the parent company of Nutmeg Mills and Lee Apparel, recently launched Lee Sport, a line of sports licensed apparel, outerwear and denim items which will be in retail stores this fall (SPORTING GOODS BUSINESS, 2/95 issue).