LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV Costas To Apologize To Cubs Pitcher Iguodala Settling In To Role With Twice CAA Sports Reps First Two NBA Draft Picks Ressler Will Have Final Say For Hawks
SBD/24/Sponsorships Advertising Marketing
Published February 24, 1995
The latest Reebok ad features White Sox slugger Frank Thomas and pushes the "Big Hurt" signature collection of Reebok baseball and Preseason cross-training shoes. The ad will appear nationally on Turner Broadcasting's NBA telecasts, NBC's NBA telecasts and MTV Sports. The ad campaign will be supported by print ads in publications such as INSIDE SPORTS, SPORT and THE SPORTING NEWS (Reebok).... From SPORTING GOODS BUSINESS: Head Sports Wear announced that Gabriela Sabatini will serve as the company's first ever worldwide corporate spokesperson....VF Corp., the parent company of Nutmeg Mills and Lee Apparel, recently launched Lee Sport, a line of sports licensed apparel, outerwear and denim items which will be in retail stores this fall (SPORTING GOODS BUSINESS, 2/95 issue).