NBC To Compete With MLBAM In Streaming USOC, NBC Partner On Gold Map Initiative Sources: Mike Tirico Leaving ESPN For NBC NBC Sports Plans Social Media Integration NBCU Set For Big Olympic Marketing Campaign Warriors Deliver Another Strong TV Rating Was Byron Scott Expendable With Kobe Gone? NASCAR's France Opposes Controversial N.C. Law Silver: N.C. Has Heard About Status Of ASG T'Wolves Hire Thibodeau As Coach, President
SBD/24/Sponsorships Advertising Marketing
Published February 24, 1995
The latest Reebok ad features White Sox slugger Frank Thomas and pushes the "Big Hurt" signature collection of Reebok baseball and Preseason cross-training shoes. The ad will appear nationally on Turner Broadcasting's NBA telecasts, NBC's NBA telecasts and MTV Sports. The ad campaign will be supported by print ads in publications such as INSIDE SPORTS, SPORT and THE SPORTING NEWS (Reebok).... From SPORTING GOODS BUSINESS: Head Sports Wear announced that Gabriela Sabatini will serve as the company's first ever worldwide corporate spokesperson....VF Corp., the parent company of Nutmeg Mills and Lee Apparel, recently launched Lee Sport, a line of sports licensed apparel, outerwear and denim items which will be in retail stores this fall (SPORTING GOODS BUSINESS, 2/95 issue).