SBD/24/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The latest Reebok ad features White Sox slugger Frank Thomas
and pushes the "Big Hurt" signature collection of Reebok baseball
and Preseason cross-training shoes.  The ad will appear
nationally on Turner Broadcasting's NBA telecasts, NBC's NBA
telecasts and MTV Sports.  The ad campaign will be supported by
print ads in publications such as INSIDE SPORTS, SPORT and THE
SPORTING NEWS (Reebok).... From SPORTING GOODS BUSINESS:  Head
Sports Wear announced that Gabriela Sabatini will serve as the
company's first ever worldwide corporate spokesperson....VF
Corp., the parent company of Nutmeg Mills and Lee Apparel,
recently launched Lee Sport, a line of sports licensed apparel,
outerwear and denim items which will be in retail stores this
fall (SPORTING GOODS BUSINESS, 2/95 issue).
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Related Topics:

Chicago White Sox, NBA, NBC, Reebok

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