Columnists Review NBA VR Experience Weekend Plans With NFL Giants VP Don Sperling Reebok Confirms Move Of HQ To Boston Sale Trade Signals Full Rebuild For White Sox Phil Jackson Talks LeBron, Marijuana Use Reebok Unveils Shoe For Teenage Weightlifter Minnesota Teams Struggle For Attendance Sources: '17-18 NBA Season To Start Earlier Sources: NBA Likely To Start Season As Part Of CBA Kerr Admits To Using Marijuana For Pain Relief
SBD/24/Sponsorships Advertising Marketing
Published February 24, 1995
The latest Reebok ad features White Sox slugger Frank Thomas and pushes the "Big Hurt" signature collection of Reebok baseball and Preseason cross-training shoes. The ad will appear nationally on Turner Broadcasting's NBA telecasts, NBC's NBA telecasts and MTV Sports. The ad campaign will be supported by print ads in publications such as INSIDE SPORTS, SPORT and THE SPORTING NEWS (Reebok).... From SPORTING GOODS BUSINESS: Head Sports Wear announced that Gabriela Sabatini will serve as the company's first ever worldwide corporate spokesperson....VF Corp., the parent company of Nutmeg Mills and Lee Apparel, recently launched Lee Sport, a line of sports licensed apparel, outerwear and denim items which will be in retail stores this fall (SPORTING GOODS BUSINESS, 2/95 issue).