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SBD/24/Sponsorships Advertising Marketing
Published February 24, 1995
The latest Reebok ad features White Sox slugger Frank Thomas and pushes the "Big Hurt" signature collection of Reebok baseball and Preseason cross-training shoes. The ad will appear nationally on Turner Broadcasting's NBA telecasts, NBC's NBA telecasts and MTV Sports. The ad campaign will be supported by print ads in publications such as INSIDE SPORTS, SPORT and THE SPORTING NEWS (Reebok).... From SPORTING GOODS BUSINESS: Head Sports Wear announced that Gabriela Sabatini will serve as the company's first ever worldwide corporate spokesperson....VF Corp., the parent company of Nutmeg Mills and Lee Apparel, recently launched Lee Sport, a line of sports licensed apparel, outerwear and denim items which will be in retail stores this fall (SPORTING GOODS BUSINESS, 2/95 issue).