SBD/23/Sports Media

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         CBS Programming VP Len DeLuca says the network did not
    threaten or give an ultimatum to NASCAR officials during Sunday's
    rain-delayed Daytona 500.  DeLuca: "We don't issue ultimatums.
    The big bad network message is not one I like to see written."
    Monday's WASHINGTON TIMES reported that NASCAR officials "paraded
    the field under caution for about 20 miles to finish drying the
    track so the race could be restarted by 3:45 p.m. keeping CBS
    from 'pulling the plug' and switching to basketball."  DeLuca
    says CBS moved the tipoff on its Michigan-Indiana game to
    accommodate the rain delay.  DeLuca: "Our first decision is that
    the Daytona 500 is the priority."  DeLuca says the network's
    decision to move the tipoff was "entirely in terms of when the
    race would have to be restarted to complete almost two hours of
    competition before darkness, rather than suggesting the game
    would be broadcast to hold viewers."  According to DeLuca, the
    race was the top-rated sporting event of the weekend, with a 6.6
    rating.  Even the rain-delayed portion finished ahead of the
    Knicks-Rockets on NBC when the two competed head-to-head.
    Daytona's delay had a 5.5 rating compared to the NBA's 5.4 (Frank
    Murray, WASHINGTON TIMES, 2/23).

    Print | Tags: Cablevision, CBS, Houston Rockets, NASCAR, NBA, NBC, New York Knicks, Media, Viacom

         CBS Radio and the NFL have announced the signing of a four-
    year contract extension for national radio rights to regular and
    post-season games, starting in '95.  The new contract covers a
    53-game package, including 41 regular-season games and all 12
    post-season games.  Spanish language coverage in the U.S.,
    through the CBS Americas, includes four post-season games and the
    Super Bowl.  CBS Radio has held the NFL rights since '78 (CBS

    Print | Tags: CBS, NFL, Media, Viacom

         Viacom's '94 gross earnings rose to $608M last year, up from
    $385M in '93.  However, the company lost $50M in the 4thQ of '94
    and had a drop in '94 net earnings of 48% to $89M.  The $17B
    acquisitions of Blockbuster and Paramount were "blamed" by
    company officials for the drop (USA TODAY, 2/23)....Former umpire
    Steve Palermo, who left the game after being crippled in a Dallas
    shooting, was added to the Yankees' MSG broadcast crew (N.Y.
    DAILY NEWS, 2/23).... Rating results are in for the first two
    events of NBC's five-meet track & field series.  The Millrose
    Games on February 3 earned a 2.2, the Reno Air Games of February
    10 earned a 2.1.  Track officials before the tour said they would
    be "ecstatic" with ratings above 3.0.  NBC Sports spokesperson Ed
    Markey: "The numbers don't have us turning cartwheels, but
    they're pretty darn good for something new" (USA TODAY, 2/23)

    Print | Tags: Cablevision, Madison Square Garden, NBC, New York Yankees, Media, Viacom

         TURNER & TCI EYE TIME WARNER'S TBS SHARES:   Ted Turner and
    TCI are negotiating to "jointly purchase" Time Warner's 19.4%
    stake in Turner Broadcasting, according to this morning's WALL
    STREET JOURNAL.  Under the newest proposed deal, Time Warner has
    dropped "its insistence that it receive" an asset such as the
    Cartoon Network in exchange for Turner stock, instead, Time
    Warner is expected to receive "a premium above" Turner's stock
    price.  Under a proposed joint purchase, TCI "will clearly have
    more clout with Turner. ... Mr. Turner, meanwhile, might have
    more flexibility to pursue his dream of acquiring a network"
    (Sharpe & Shapiro, WALL STREET JOURNAL, 2/23).
         SHAKE-UP AT BLACK ROCK:  According to this morning's WALL
    STREET JOURNAL, CBS Inc. is expected to name Peter Lund as
    president of its Broadcast Group, succeeding Howard Stringer, who
    has reached an agreement to head an interactive video venture
    being launched by three Baby Bells.  Stringer's new post, which
    is expected to be announced today, has been rumored for several
    weeks.  Lund is currently an Exec VP at CBS Broadcast Group.
    Lund had "primary responsibility" for renegotiating the NFL deal
    CBS lost to Fox (Jensen & Lippman, WALL STREET JOURNAL, 2/23).
    According to CNN's Steve Young, analysts told "Moneyline" that
    outgoing QVC Chair Barry Diller is the most likely candidate to
    replace Stringer.  Analysts speculate that the new company being
    headed by Stringer could make a run at CBS, but CNN's Young
    reports that "there are roadblocks," such as federal regulations
    that prohibit phone companies from owning TV stations.  Young
    reports that Disney could also be interested in making a play for
    CBS.  Paul Marsh, NatWest Securities media analyst:  "Disney has
    a real strategic interest.  It has content.  This would get it
    closer to the advertising dollar" ("Moneyline," CNN, 2/22).

    Print | Tags: CBS, NFL, Media, Turner Sports, Viacom, Walt Disney
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