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BASEBALL TEAMS TURNING TO DIFFERENT MARKETING CAMPAIGNS
Published February 23, 1995
The Brewers are "turning to the future in marketing their 1995 season tickets." The team is making available to TV stations around Milwaukee a 30-second public service commercial that "doesn't talk about expectations on the field this season or the players likely to be stars, the kind of things they promoted in past years." Instead, the video shows the newest stadiums around the league -- Oriole Park at Camden Yards, Jacobs Field, and The Ballpark at Arlington. The next scene is "that familiar rendering" of the proposed $223.5M stadium the team wants constructed. Then the message -- "Share the dream of a new stadium. Support baseball for Wisconsin. Buy your 1995 season tickets today" (Daniel Hanley, MILWAUKEE JOURNAL, 2/22). BRAVES ON FILM: Turner Sports President Harvey Schiller and Braves President Stan Kasten met the media this week to discuss the team and TBS's plans for '95. Among the different plans under consideration: Producing a movie in conjunction with TBS about the "unprecedented upcoming season" (Henry Unger, ATLANTA CONSTITUTION, 2/22).