SBD/23/Franchises

BASEBALL TEAMS TURNING TO DIFFERENT MARKETING CAMPAIGNS

     The Brewers are "turning to the future in marketing their
1995 season tickets."  The team is making available to TV
stations around Milwaukee a 30-second public service commercial
that "doesn't talk about expectations on the field this season or
the players likely to be stars, the kind of things they promoted
in past years."  Instead, the video shows the newest stadiums
around the league -- Oriole Park at Camden Yards, Jacobs Field,
and The Ballpark at Arlington.  The next scene is "that familiar
rendering" of the proposed $223.5M stadium the team wants
constructed.  Then the message -- "Share the dream of a new
stadium.  Support baseball for Wisconsin.  Buy your 1995 season
tickets today" (Daniel Hanley, MILWAUKEE JOURNAL, 2/22).
     BRAVES ON FILM:  Turner Sports President Harvey Schiller and
Braves President Stan Kasten met the media this week to discuss
the team and TBS's plans for '95.  Among the different plans
under consideration:  Producing a movie in conjunction with TBS
about the "unprecedented upcoming season" (Henry Unger, ATLANTA
CONSTITUTION, 2/22).
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