SBD / 23 / CHANGE FROM SHAWMUT CENTER TO FLEET (????) COULD BE PRICY

SBD/23/Facilities Venues

CHANGE FROM SHAWMUT CENTER TO FLEET (????) COULD BE PRICY

Published February 23, 1995

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     According to the BOSTON HERALD's "Inside Track" column, the
total cost of changing all the "new arena adornments" bearing
Shawmut Bank's indian-head logo at the new Boston Garden could
top $500,000.  The naming rights to the new Garden are included
in Fleet Financial Group's $3.7B acquisition of Shawmut Bank.
Among the changes that have to be made -- signs, uniforms, cups,
napkins and seat tags.  Reportedly, there were 15,000 indian-head
logos waiting to be affixed to arena seats.  "That's $18,000
right there." The HERALD's Fee & Raposa note it was a "good
thing" the $4M scoreboard wasn't under construction (BOSTON
HERALD, 2/23).
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Facilities, Fleet Financial

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