SBD/22/Sports Media

ATP TOUR SIGNS FOUR YEAR EUROPEAN TV DEAL

     The ATP Tour and Eurosport, the sports broadcaster that
reaches 160 million people in 37 European countries, have reached
a 4-year agreement that will provide comprehensive week-to-week
coverage of the ATP Tour.  The agreement, which begins in '96,
features daily coverage of the Super 9 and ATP Tour World
Championship, weekly coverage of the ATP Tour Magazine Show and
includes coverage of the culminating  rounds of more than 50
tournaments.  To insure the largest possible audience, the
agreement between Eurosport and the ATP Tour also provides for
other members of the European Broadcast Union  and major national
broadcasters throughout Europe to obtain rights to weekend
coverage of the Super 9.  This deal comes on the heels of the
Tour's new multiyear agreement with ESPN and ESPN2 (ATP).
Return to top

Related Topics:

ATP, ESPN, Media, Walt Disney

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug