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ATP TOUR SIGNS FOUR YEAR EUROPEAN TV DEAL
Published February 22, 1995
The ATP Tour and Eurosport, the sports broadcaster that reaches 160 million people in 37 European countries, have reached a 4-year agreement that will provide comprehensive week-to-week coverage of the ATP Tour. The agreement, which begins in '96, features daily coverage of the Super 9 and ATP Tour World Championship, weekly coverage of the ATP Tour Magazine Show and includes coverage of the culminating rounds of more than 50 tournaments. To insure the largest possible audience, the agreement between Eurosport and the ATP Tour also provides for other members of the European Broadcast Union and major national broadcasters throughout Europe to obtain rights to weekend coverage of the Super 9. This deal comes on the heels of the Tour's new multiyear agreement with ESPN and ESPN2 (ATP).