Menu
Sponsorships Advertising Marketing

MOTORSPORTS SPONSORSHIP NEWS

     Richard Petty, country singer Tracy Lawrence, NASCAR driver
Rodney Combs and World Championship Wrestling (WCW) announced the
formation of a unique marketing alliance. The alliance includes
WCW sponsorship of Petty-owned cars, and ones driven by Combs.
As part of the agreement, Hulk Hogan will be at the Atlanta Busch
Grand National race to help Combs unveil his WCW car, which
Lawrence will use to promote his concerts, some of which take
place at various NASCAR events.....Bausch & Lomb has announced
the association of Ray-Ban sunglasses with NASCAR and select
Winston Cup and Busch National Division teams.  More than 40
drivers and teams will represent Ray-Ban during the '95
season.... HEALTHSOUTH will be associate sponsor on the Bobby
Allison Motorsports Winston Cup team and the Zook Busch Grand
National team (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP NEWS).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/02/22/Sponsorships-Advertising-Marketing/MOTORSPORTS-SPONSORSHIP-NEWS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/02/22/Sponsorships-Advertising-Marketing/MOTORSPORTS-SPONSORSHIP-NEWS.aspx

CLOSE