NASCAR Drivers Pleased With SAFER Efforts Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Bruton Smith Elected To NASCAR HOF Fans Get Unique Opportunity With Jeff Gordon A-B Selects WME-IMG For Experiential Marketing DraftKings Completes Deal With NASCAR The Players Sees Ratings Increase Lesa France Kennedy Profiled By CBS SpongeBob Race Proves To Be Hit For NASCAR
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MOTORSPORTS SPONSORSHIP NEWS
Published February 22, 1995
Richard Petty, country singer Tracy Lawrence, NASCAR driver Rodney Combs and World Championship Wrestling (WCW) announced the formation of a unique marketing alliance. The alliance includes WCW sponsorship of Petty-owned cars, and ones driven by Combs. As part of the agreement, Hulk Hogan will be at the Atlanta Busch Grand National race to help Combs unveil his WCW car, which Lawrence will use to promote his concerts, some of which take place at various NASCAR events.....Bausch & Lomb has announced the association of Ray-Ban sunglasses with NASCAR and select Winston Cup and Busch National Division teams. More than 40 drivers and teams will represent Ray-Ban during the '95 season.... HEALTHSOUTH will be associate sponsor on the Bobby Allison Motorsports Winston Cup team and the Zook Busch Grand National team (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP NEWS).