Up-And-Coming Drivers Lack Sponsorship Bud Sticking With Clydesdales For Super Bowl Bud Light Announces Super Bowl Hospitality Plans NASCAR's New Format Gets High Marks NASCAR Finale Up From Last Two Years New NASCAR Format Gets Positive Reviews NASCAR Roundtable Talks New Chase Format NASCAR Benefits From New Format Minding My Business: NASCAR's Nicole Smith Truck Race Called After Phoenix Power Outage
SBD/22/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NEWS
Published February 22, 1995
Richard Petty, country singer Tracy Lawrence, NASCAR driver Rodney Combs and World Championship Wrestling (WCW) announced the formation of a unique marketing alliance. The alliance includes WCW sponsorship of Petty-owned cars, and ones driven by Combs. As part of the agreement, Hulk Hogan will be at the Atlanta Busch Grand National race to help Combs unveil his WCW car, which Lawrence will use to promote his concerts, some of which take place at various NASCAR events.....Bausch & Lomb has announced the association of Ray-Ban sunglasses with NASCAR and select Winston Cup and Busch National Division teams. More than 40 drivers and teams will represent Ray-Ban during the '95 season.... HEALTHSOUTH will be associate sponsor on the Bobby Allison Motorsports Winston Cup team and the Zook Busch Grand National team (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP NEWS).