SBD/22/Sponsorships Advertising Marketing

MOTORSPORTS SPONSORSHIP NEWS

     Richard Petty, country singer Tracy Lawrence, NASCAR driver
Rodney Combs and World Championship Wrestling (WCW) announced the
formation of a unique marketing alliance. The alliance includes
WCW sponsorship of Petty-owned cars, and ones driven by Combs.
As part of the agreement, Hulk Hogan will be at the Atlanta Busch
Grand National race to help Combs unveil his WCW car, which
Lawrence will use to promote his concerts, some of which take
place at various NASCAR events.....Bausch & Lomb has announced
the association of Ray-Ban sunglasses with NASCAR and select
Winston Cup and Busch National Division teams.  More than 40
drivers and teams will represent Ray-Ban during the '95
season.... HEALTHSOUTH will be associate sponsor on the Bobby
Allison Motorsports Winston Cup team and the Zook Busch Grand
National team (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP NEWS).
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Related Topics:

Anheuser Busch, NASCAR, R J Reynolds

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