Xfinity Series Audience Lower On Fox Sports Daytona Int'l Speedway Holding Flag Exchange NASCAR Teams Look For Long-Term Value NASCAR's France Wants No Rebel Flags At Events NASCAR Supports Confederate Flag Removal Minding My Business: Sonoma's Frank Gullum Microsoft Adds NASCAR, Hendrick Deals Earnhardt An Influential Voice On Drivers Council Chicagoland, Groupon Partner On Unique Deal Rules Tweak Points To More Cooperation In NASCAR
SBD/22/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NEWS
Published February 22, 1995
Richard Petty, country singer Tracy Lawrence, NASCAR driver Rodney Combs and World Championship Wrestling (WCW) announced the formation of a unique marketing alliance. The alliance includes WCW sponsorship of Petty-owned cars, and ones driven by Combs. As part of the agreement, Hulk Hogan will be at the Atlanta Busch Grand National race to help Combs unveil his WCW car, which Lawrence will use to promote his concerts, some of which take place at various NASCAR events.....Bausch & Lomb has announced the association of Ray-Ban sunglasses with NASCAR and select Winston Cup and Busch National Division teams. More than 40 drivers and teams will represent Ray-Ban during the '95 season.... HEALTHSOUTH will be associate sponsor on the Bobby Allison Motorsports Winston Cup team and the Zook Busch Grand National team (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP NEWS).