NASCAR Broadcaster Steve Byrnes Dies At 56 A-B Extends Deals With U.S. Soccer, El Tri "Rev The Vote" Targets NASCAR Fans FanVision Extends NASCAR Sponsorship Denny's Inks Denny Hamlin To Deal Joe Gibbs Addresses Brain-Function Issues Of Son Furniture Row Racing Looking For Primary Sponsor NASCAR Tweaks Purses For National Series Tracks Taking Harder Look At Tire Barriers K&N Extends As NASCAR Pro Series Title Sponsor
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
MOTORSPORTS SPONSORSHIP NEWS
Published February 22, 1995
Richard Petty, country singer Tracy Lawrence, NASCAR driver Rodney Combs and World Championship Wrestling (WCW) announced the formation of a unique marketing alliance. The alliance includes WCW sponsorship of Petty-owned cars, and ones driven by Combs. As part of the agreement, Hulk Hogan will be at the Atlanta Busch Grand National race to help Combs unveil his WCW car, which Lawrence will use to promote his concerts, some of which take place at various NASCAR events.....Bausch & Lomb has announced the association of Ray-Ban sunglasses with NASCAR and select Winston Cup and Busch National Division teams. More than 40 drivers and teams will represent Ray-Ban during the '95 season.... HEALTHSOUTH will be associate sponsor on the Bobby Allison Motorsports Winston Cup team and the Zook Busch Grand National team (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP NEWS).