Pelicans Execs Happy With Rebranding Effort New Orleans Arena Upgrades Unveiled Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Pelicans Open New $10M Training Facility Pelicans Setting Tix Sales Records Pelicans' Uniforms Incorporate Flag Colors Hornets To Cut Over 80% Of Ticket Prices Hornets Officially Switch Team Logo To Pelicans Converse Moving To New Boston HQs In '15
SBD/17/Sponsorships Advertising Marketing
GRANDMAMA'S BACK -- JOHNSON TO STAR IN CONVERSE SPOT NO. 8
Published February 17, 1995
Converse announced yesterday it will release its eighth "Grandmama" spot featuring the Hornets' Larry Johnson. In the commercial, Johnson (as "Grandmama") goes to a gym and puts on a show while playing basketball with "the hot shots of the gym" with Johnson watching -- while the Commodores' "Brick House" plays in the background. The commercial debuts nationally February 20 and will run through March 12 on MTV, BET and in 21 major markets around the country (Converse).