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SBD/17/Sponsorships Advertising Marketing
GRANDMAMA'S BACK -- JOHNSON TO STAR IN CONVERSE SPOT NO. 8
Published February 17, 1995
Converse announced yesterday it will release its eighth "Grandmama" spot featuring the Hornets' Larry Johnson. In the commercial, Johnson (as "Grandmama") goes to a gym and puts on a show while playing basketball with "the hot shots of the gym" with Johnson watching -- while the Commodores' "Brick House" plays in the background. The commercial debuts nationally February 20 and will run through March 12 on MTV, BET and in 21 major markets around the country (Converse).