SBD/17/Sponsorships Advertising Marketing

GRANDMAMA'S BACK -- JOHNSON TO STAR IN CONVERSE SPOT NO. 8

     Converse announced yesterday it will release its eighth
"Grandmama" spot featuring the Hornets' Larry Johnson.  In the
commercial, Johnson (as "Grandmama") goes to a gym and puts on a
show while playing basketball with "the hot shots of the gym"
with Johnson watching -- while the Commodores' "Brick House"
plays in the background.  The commercial debuts nationally
February 20 and will run through March 12 on MTV, BET and in 21
major markets around the country (Converse).
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Related Topics:

Converse, New Orleans Pelicans

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