Converse Suing Over Chuck Taylor Copycats Pelicans Begin Painting Over "Outdated Green" Examining Benson's Legacy As He Goes Into HOF Pelicans' Arena Testing Exterior Paint Colors Pelicans' Arena Upgrades Heading To Phase II Smoothie King Center Renovation Underway Succession Plan In Place For Saints, Pelicans Pelicans Formally Unveil Smoothie King Deal Pelicans, Smoothie King Ink Naming-Rights Deal Pelicans Execs Happy With Rebranding Effort
SBD/17/Sponsorships Advertising Marketing
GRANDMAMA'S BACK -- JOHNSON TO STAR IN CONVERSE SPOT NO. 8
Published February 17, 1995
Converse announced yesterday it will release its eighth "Grandmama" spot featuring the Hornets' Larry Johnson. In the commercial, Johnson (as "Grandmama") goes to a gym and puts on a show while playing basketball with "the hot shots of the gym" with Johnson watching -- while the Commodores' "Brick House" plays in the background. The commercial debuts nationally February 20 and will run through March 12 on MTV, BET and in 21 major markets around the country (Converse).