SBD/16/Sponsorships Advertising Marketing

UPPER DECK FILES LAWSUIT AGAINST MEMORABILIA MANUFACTURERS

     Upper Deck announced that it has filed a lawsuit to stop the
flow of unauthorized sports memorabilia.  The company named four
corporations in its suit:  The Score Board, Shop at Home, CPG
Direct, and B&J Collectibles.  Upper Deck Authenticated Chair &
CEO Brian Burr said the company will do "whatever we can to clean
up the sports autograph business.  The consumer must be protected
from the illegal businesses that profit from sports fans' lack of
awareness."  Upper Deck filed the lawsuit in an attempt to force
all sports memorabilia manufacturers to comply with CA law
relating to certificates of authenticity (Upper Deck).
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