SBD/16/Sponsorships Advertising Marketing
UPPER DECK FILES LAWSUIT AGAINST MEMORABILIA MANUFACTURERS
Published February 16, 1995
Upper Deck announced that it has filed a lawsuit to stop the flow of unauthorized sports memorabilia. The company named four corporations in its suit: The Score Board, Shop at Home, CPG Direct, and B&J Collectibles. Upper Deck Authenticated Chair & CEO Brian Burr said the company will do "whatever we can to clean up the sports autograph business. The consumer must be protected from the illegal businesses that profit from sports fans' lack of awareness." Upper Deck filed the lawsuit in an attempt to force all sports memorabilia manufacturers to comply with CA law relating to certificates of authenticity (Upper Deck).