NASCAR Assigns Phelps, O'Donnell To Top Posts In N.C. Joe Gibbs Racing Makes Edwards Signing Official Bristol's Spring NASCAR Date Moving To April Xfinity Set To Replace Nationwide In NASCAR Deal NASCAR Gets First look At New Safety Rule Mars Re-Ups With JGR, Kyle Busch 3M To Sponsor Jeff Gordon's No. 24 RTA Expands To Include 18 Race Organizations Sources: GM Relieved Stewart Sat Out Most Stewart-Haas Racing Sponsors Not Commenting
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THE NASCAR LIFESTYLE -- THE CHOICE OF A NEW GENERATION?
Published February 16, 1995
Pepsi has signed a three-year agreement to become the Official Soft Drink of NASCAR. According to NASCAR, "Pepsi's plans include a program that will honor a NASCAR fan with an award of appreciation at all 31 NASCAR Winston Cup events, as well as a Pepsi/NASCAR Fan Club and promotions and sweepstakes in all local markets." NASCAR VP for Marketing & Corporate Communications Brian France: "Pepsi is recognized as a world leader in its creative use of media and packaging." PepsiCo Exec VP of Marketing Brian Swette: "We're thrilled to be broadening our relationship with the most popular and fastest-growing spectator sport. We'll leverage the power of NASCAR racing with the popularity of Pepsi. It's a perfect marriage." PepsiCo currently sponsors the Pepsi 400 Winston Cup event at Daytona, FL, in July and the Mountain Dew Southern 400 at Darlington, SC, in September (NASCAR).