SBD/16/Sponsorships Advertising Marketing

THE NASCAR LIFESTYLE -- THE CHOICE OF A NEW GENERATION?

     Pepsi has signed a three-year agreement to become the
Official Soft Drink of NASCAR.  According to NASCAR, "Pepsi's
plans include a program that will honor a NASCAR fan with an
award of appreciation at all 31 NASCAR Winston Cup events, as
well as a Pepsi/NASCAR Fan Club and promotions and sweepstakes in
all local markets."  NASCAR VP for Marketing & Corporate
Communications Brian France:  "Pepsi is recognized as a world
leader in its creative use of media and packaging."  PepsiCo Exec
VP of Marketing Brian Swette:  "We're thrilled to be broadening
our relationship with the most popular and fastest-growing
spectator sport.  We'll leverage the power of NASCAR racing with
the popularity of Pepsi.  It's a perfect marriage."  PepsiCo
currently sponsors the Pepsi 400 Winston Cup event at Daytona,
FL, in July and the Mountain Dew Southern 400 at Darlington, SC,
in September (NASCAR).
Return to top

Related Topics:

NASCAR, PepsiCo, R J Reynolds

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug