Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off SMT Conference Slide Show Talks To Extend NASCAR's Sprint Deal Coming Soon Harvick Reiterates Chase Brought Greater Excitement
SBD/16/Sponsorships Advertising Marketing
THE NASCAR LIFESTYLE -- THE CHOICE OF A NEW GENERATION?
Published February 16, 1995
Pepsi has signed a three-year agreement to become the Official Soft Drink of NASCAR. According to NASCAR, "Pepsi's plans include a program that will honor a NASCAR fan with an award of appreciation at all 31 NASCAR Winston Cup events, as well as a Pepsi/NASCAR Fan Club and promotions and sweepstakes in all local markets." NASCAR VP for Marketing & Corporate Communications Brian France: "Pepsi is recognized as a world leader in its creative use of media and packaging." PepsiCo Exec VP of Marketing Brian Swette: "We're thrilled to be broadening our relationship with the most popular and fastest-growing spectator sport. We'll leverage the power of NASCAR racing with the popularity of Pepsi. It's a perfect marriage." PepsiCo currently sponsors the Pepsi 400 Winston Cup event at Daytona, FL, in July and the Mountain Dew Southern 400 at Darlington, SC, in September (NASCAR).