NASCAR's France Calls RTA Unnecessary Helton Says NASCAR Not Threatened By RTA Turner Calls Final NASCAR Race After 32 Years RTA "Worst Nightmare" For France Family Ramifications Of RTA On NASCAR Still Unclear Top NASCAR Teams Form Alliance Brian France Addresses State Of NASCAR Renovated DIS Will Seek Concerts, Sporting Events NASCAR Team Pulls Political Sponsorship Wheels & Deals
Upcoming Conferences and Events
SBD/16/Sponsorships Advertising Marketing
THE NASCAR LIFESTYLE -- THE CHOICE OF A NEW GENERATION?
Published February 16, 1995
Pepsi has signed a three-year agreement to become the Official Soft Drink of NASCAR. According to NASCAR, "Pepsi's plans include a program that will honor a NASCAR fan with an award of appreciation at all 31 NASCAR Winston Cup events, as well as a Pepsi/NASCAR Fan Club and promotions and sweepstakes in all local markets." NASCAR VP for Marketing & Corporate Communications Brian France: "Pepsi is recognized as a world leader in its creative use of media and packaging." PepsiCo Exec VP of Marketing Brian Swette: "We're thrilled to be broadening our relationship with the most popular and fastest-growing spectator sport. We'll leverage the power of NASCAR racing with the popularity of Pepsi. It's a perfect marriage." PepsiCo currently sponsors the Pepsi 400 Winston Cup event at Daytona, FL, in July and the Mountain Dew Southern 400 at Darlington, SC, in September (NASCAR).