Swan Racing Sells Rights To Two Sprint Cup Cars Safety-Kleen Re-Ups As NASCAR Sponsor Darlington Launches History-Focused Campaign Sprint Cup Race Avoids Final Four Conflict Dallas-Ft. Worth Set For Big Sports Weekend Minding My Business With David Strahan Coke Goes Big With World Cup Campaign MLB, PepsiCo Announce Multiyear Extension NHMS Could Erect Lights At Fans' Request Under Armour Makes Foray Into NASCAR
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THE NASCAR LIFESTYLE -- THE CHOICE OF A NEW GENERATION?
Published February 16, 1995
Pepsi has signed a three-year agreement to become the Official Soft Drink of NASCAR. According to NASCAR, "Pepsi's plans include a program that will honor a NASCAR fan with an award of appreciation at all 31 NASCAR Winston Cup events, as well as a Pepsi/NASCAR Fan Club and promotions and sweepstakes in all local markets." NASCAR VP for Marketing & Corporate Communications Brian France: "Pepsi is recognized as a world leader in its creative use of media and packaging." PepsiCo Exec VP of Marketing Brian Swette: "We're thrilled to be broadening our relationship with the most popular and fastest-growing spectator sport. We'll leverage the power of NASCAR racing with the popularity of Pepsi. It's a perfect marriage." PepsiCo currently sponsors the Pepsi 400 Winston Cup event at Daytona, FL, in July and the Mountain Dew Southern 400 at Darlington, SC, in September (NASCAR).