NASCAR Pushing Social Media For Drivers Stewart Dishes On New Mobil 1 Web Series Kurt Busch To Attempt Indy-NASCAR Double NASCAR's Brian France Sits For Q&A Gordon Shoots Second Pepsi Prank Video NASCAR Buzzing After Daytona 500 Daytona 500 Rating Skewed By Weather Daytona 500 Again Marred By Weather Fox Wanted Daytona 500 Run On Sunday Earnhardt's Win Could Boost NASCAR
Upcoming Conferences and Events
SBD/16/Sponsorships Advertising Marketing
THE NASCAR LIFESTYLE -- THE CHOICE OF A NEW GENERATION?
Published February 16, 1995
Pepsi has signed a three-year agreement to become the Official Soft Drink of NASCAR. According to NASCAR, "Pepsi's plans include a program that will honor a NASCAR fan with an award of appreciation at all 31 NASCAR Winston Cup events, as well as a Pepsi/NASCAR Fan Club and promotions and sweepstakes in all local markets." NASCAR VP for Marketing & Corporate Communications Brian France: "Pepsi is recognized as a world leader in its creative use of media and packaging." PepsiCo Exec VP of Marketing Brian Swette: "We're thrilled to be broadening our relationship with the most popular and fastest-growing spectator sport. We'll leverage the power of NASCAR racing with the popularity of Pepsi. It's a perfect marriage." PepsiCo currently sponsors the Pepsi 400 Winston Cup event at Daytona, FL, in July and the Mountain Dew Southern 400 at Darlington, SC, in September (NASCAR).