KKR Withdraws IMG Bid Bornstein, Shapiro Advising Competing Bids For IMG CAA Out Of Hunt For IMG Second Round Of Bids For IMG Were Due Thursday IMG Media Details N.Y. Marathon Plans IMG Academy Profiled By NBC WPP Will Not Bid On IMG IMG Bidders Down To 10 First Round Of IMG Bids Due Next Week CVC Capital Plans Joint IMG Bid
SBD/16/Sponsorships Advertising Marketing
FEMININE HYGIENE PRODUCT REJECTED AS SPONSOR BY WTA TOUR
Published February 16, 1995
"The financially strapped women's tennis tour, without a title sponsor for two years, rejected an offer Wednesday from Tampax to become the tour's worldwide sponsor," reports Julie Cart in this morning's L.A. TIMES. A letter from the WTA Executive Committee to the WTA Board of Directors said the decision to turn down the 3-year, $10M deal "was made, in part, because of the negative image associated with feminine hygiene products." According to the letter, more than 75% of "tennis insiders" polled on the deal thought it would be a "bad move" for the WTA Tour. Bruce Garren, spokesperson for Tambrands, Tampax's parent company, had no comment (L.A. TIMES, 2/16). WTA Tour CEO Anne Person Worcester: "We were flattered by their interest. But after a great deal of discussion and input from various members of the tennis community, the decision was made to discontinue discussions with Tampax." The tour is still considering IMG's 4-year, $16M offer to represent them in marketing and TV negotiations. Worcester: "We're very close to a final decision on IMG's offer." Tampax was brought to the tour by Advantage International. Advantage Senior VP of Marketing & Sales Harlan Stone: "We think they missed a chance for a break- through sponsorship that would have helped the players and the tour over time" (Doug Smith, USA TODAY, 2/16).