SBD/16/Olympics

TWO SPONSORS SIGN ON TO HELP CELEBRATE ATLANTA'S "DREAM"

     The Atlanta Convention and Visitors Bureau (ACVB) yesterday
signed two corporate sponsors for the city's "Atlanta:  Come
Celebrate Our Dream" campaign -- Visa and Delta Air Lines.  The
two companies offered cash and in-kind services "worth about $1
million."  Coca-Cola, BellSouth Corp. and Georgia Power Co. have
also been approached for sponsorship money.  The campaign will be
90% TV ads and, according to ACVB President Spurgeon Richardson,
"should become a multimillion-dollar campaign" (Susannah Vesey,
ATLANTA CONSTITUTION, 2/16).  With the slogan, the city is hoping
"to create an image" for itself as well as "lure vacationers and
conventions."  The slogan will be "emblazoned" on T-shirts, mugs
and buttons and will be "the centerpiece of an advertising
campaign to ride the wave of publicity Atlanta will gain from
being host" of the '96 Olympics (Marc Rice, AP/ATLANTA
CONSTITUTION, 2/16).
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Related Topics:

Coca-Cola, Olympics, Visa

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