SBD/15/Sponsorships Advertising Marketing

MCDONALD'S SEEKS AN ON- CAMPUS PRESENCE AT GEORGIA TECH

     As the marketing and sponsorship deal between McDonald's and
the Georgia Tech Athletic Association was being "scrutinized" by
GA's Attorney General, Georgia Tech and the Athletic Association
-- a private, non-profit corporation independent of the
university -- reached agreement on a "letter of clarification"
they hope will clear up any problems.  Georgia Tech VP/External
Affairs Jim Langley:  "There is always an issue of how the name
of a public university is used in a commercial setting."  The
agreement with McDonald's includes a $5.5M gift to complete
financing of the $12.5M renovation of Alexander Memorial
Coliseum.  The area around the Coliseum would be called
"McDonald's Center at Alexander Memorial Coliseum to conform to
university tradition."  McDonald's would also need the school's
approval before it can use Tech's logo and trademark (Henry
Unger, ATLANTA CONSTITUTION, 2/15).
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