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SBD/15/Sponsorships Advertising Marketing
MCDONALD'S SEEKS AN ON- CAMPUS PRESENCE AT GEORGIA TECH
Published February 15, 1995
As the marketing and sponsorship deal between McDonald's and the Georgia Tech Athletic Association was being "scrutinized" by GA's Attorney General, Georgia Tech and the Athletic Association -- a private, non-profit corporation independent of the university -- reached agreement on a "letter of clarification" they hope will clear up any problems. Georgia Tech VP/External Affairs Jim Langley: "There is always an issue of how the name of a public university is used in a commercial setting." The agreement with McDonald's includes a $5.5M gift to complete financing of the $12.5M renovation of Alexander Memorial Coliseum. The area around the Coliseum would be called "McDonald's Center at Alexander Memorial Coliseum to conform to university tradition." McDonald's would also need the school's approval before it can use Tech's logo and trademark (Henry Unger, ATLANTA CONSTITUTION, 2/15).