Sens Don't Sell Out Second-Round Opener Stanley Cup Playoffs First Round Up For NBC Sports Stanley Cup Viewership Up On Canadian Outlets NBC's Lead NHL Team Earning Kudos Penguins Get Creative With Playoff Marketing A-B Launches Loyalty Program Around BuschBucks.com Pierre McGuire Lauded For NHL Coverage Pegulas Face Criticism Over Handling Of Sabres NHL Games Down Big On TV, But Up On Digital Midwest NHL Teams Struggle With Late Playoff Starts
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SBD/15/Sponsorships Advertising Marketing
Published February 15, 1995
PepsiCo shares climbed 1 5/8 to 38 5/8 after PepsiCo CEO Wayne Calloway announced a restructuring of their restaurant division and projected higher 1st quarter earnings. Regarding a USA TODAY report yesterday that PepsiCo might spin off its restaurants (Taco Bell, KFC, Pizza Hut) into a separate company, Calloway said, "I doubt it" (USA TODAY, 2/15)....Canstar Sports has been licensed by Notre Dame to market authentic and replica hockey jerseys under Canstar's Bauer brand....Russell Athletic and NHL Enterprises have announced an agreement for Russell to manufacture and distribute the NHL's authentic "workout" apparel line for all 26 teams....Antigua Sportswear is expanding its golf program in '95 with the expansion of its list of golf endorsees and the formation of Team Antigua On Tour (NSGA RETAIL FOCUS, 2/95 issue)....AD AGE's Bob Garfield gives a thumbs up to Fila's wildlife spot for its new "Mantis" shoe. The spot depicts a male praying mantis fleeing for his life from the "voracious" female, while wearing "Mantis" shoes (AD AGE, 2/13)....Anheuser- Busch denied speculation it would end its arrangement with Labatt for brewing Budweiser in Canada. The two companies are in a legal fight over ice beer (Toronto GLOBE & MAIL, 2/15).