SBD/15/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     PepsiCo shares climbed 1 5/8 to 38 5/8 after PepsiCo CEO
Wayne Calloway announced a restructuring of their restaurant
division and projected higher 1st quarter earnings.  Regarding a
USA TODAY report yesterday that PepsiCo might spin off its
restaurants (Taco Bell, KFC, Pizza Hut) into a separate company,
Calloway said, "I doubt it" (USA TODAY, 2/15)....Canstar Sports
has been licensed by Notre Dame to market authentic and replica
hockey jerseys under Canstar's Bauer brand....Russell Athletic
and NHL Enterprises have announced an agreement for Russell to
manufacture and distribute the NHL's authentic "workout" apparel
line for all 26 teams....Antigua Sportswear is expanding its golf
program in '95 with the expansion of its list of golf endorsees
and the formation of Team Antigua On Tour (NSGA RETAIL FOCUS,
2/95 issue)....AD AGE's Bob Garfield gives a thumbs up to Fila's
wildlife spot for its  new "Mantis" shoe.  The spot depicts a
male praying mantis fleeing for his life from the "voracious"
female, while wearing "Mantis" shoes (AD AGE, 2/13)....Anheuser-
Busch denied speculation it would end its arrangement with Labatt
for brewing Budweiser in Canada.  The two companies are in a
legal fight over ice beer (Toronto GLOBE & MAIL, 2/15).
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