SBD/14/Franchises

TWINS TO FEATURE UNIFORM IN ADS, NOT WHO'S IN THEM

     Under a replacement player scenario, the Twins' marketing
plan would look to capitalize on "three old faithfuls" -- the
Metrodome, the Twins uniform, and manager Tom Kelly.  Kelly will
be the featured star in radio and TV ads.  Bill Mahre, Twins VP
of Sales and Marketing:  "The biggest focus of ours is that
baseball will be played on April 4 at the Metrodome, whether it's
major leaguers or replacement players" (Minneapolis STAR-TRIBUNE,
2/13).
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Franchises, Minnesota Twins

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