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TWINS TO FEATURE UNIFORM IN ADS, NOT WHO'S IN THEM
Published February 14, 1995
Under a replacement player scenario, the Twins' marketing plan would look to capitalize on "three old faithfuls" -- the Metrodome, the Twins uniform, and manager Tom Kelly. Kelly will be the featured star in radio and TV ads. Bill Mahre, Twins VP of Sales and Marketing: "The biggest focus of ours is that baseball will be played on April 4 at the Metrodome, whether it's major leaguers or replacement players" (Minneapolis STAR-TRIBUNE, 2/13).