Sources: Chargers Expected To Move To L.A. In '17 Yanks Set To Benefit From New MLB CBA Losing Revenue Sharing Could Cut A's Payroll More 'Canes Allowed To Withhold Some Financial Figures TFC Becoming MLS' Premier Franchise? Rockets Hire E-Sports Front Office Exec Orioles To Keep Season-Ticket Prices Flat Blackhawks Reward Fans For Watching At Bars A's Ballpark Talks To Pick Up Pace With New CBA? 76ers Postpone Game Due To Moisture On Court
TWINS TO FEATURE UNIFORM IN ADS, NOT WHO'S IN THEM
Published February 14, 1995
Under a replacement player scenario, the Twins' marketing plan would look to capitalize on "three old faithfuls" -- the Metrodome, the Twins uniform, and manager Tom Kelly. Kelly will be the featured star in radio and TV ads. Bill Mahre, Twins VP of Sales and Marketing: "The biggest focus of ours is that baseball will be played on April 4 at the Metrodome, whether it's major leaguers or replacement players" (Minneapolis STAR-TRIBUNE, 2/13).