Devils Slip To 27th In Attendance Bills Raise Season-Ticket Prices Indians See Slight Increase In Season-Tickets NBA Franchise Notes Franchise Notes Could Bills' Toronto Series Be Shelved For Good? Jags Unveil '14 Season-Ticket Campaign Knicks Fans Planning Rally Against Dolan MLS Red Bulls Struggle To Crack N.Y. Media MLS Franchise Notes
Upcoming Conferences and Events
TWINS TO FEATURE UNIFORM IN ADS, NOT WHO'S IN THEM
Published February 14, 1995
Under a replacement player scenario, the Twins' marketing plan would look to capitalize on "three old faithfuls" -- the Metrodome, the Twins uniform, and manager Tom Kelly. Kelly will be the featured star in radio and TV ads. Bill Mahre, Twins VP of Sales and Marketing: "The biggest focus of ours is that baseball will be played on April 4 at the Metrodome, whether it's major leaguers or replacement players" (Minneapolis STAR-TRIBUNE, 2/13).