SBD/13/Sports Industrialists

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         TOM GRIEVE, who served as the Rangers' GM from 1984-1994,
    has joined Home Sports Entertainment's Rangers announcing team
    (HSE)....JOHN O'NEILL has been named National Sales Manager for
    PRISM/SportsChannel Philadelphia....SportsChannel Chicago has
    hired JIM REDDAN as Dir of Planning and Admin, and LISA ANN
    MIKOLAI as Dir of Communications (GOULD MEDIA
    SERVICES)....Orioles' PR Dir CHARLES STEINBERG has accepted a job
    as VP for Public Affairs with the Padres (Baltimore SUN,
    2/13)....ANDREI MEDVEDEV has been appointed 1995 Chairman of
    IBM/ATP Tour Charities by the ATP tour Player Council (ATP).

    Print | Tags: ATP, Baltimore Orioles, IBM, San Diego Padres, People and Pop Culture

         Rick Welts is the President of NBA Properties, the league's
    marketing and merchandising arm.  He spoke with THE SPORTS
    BUSINESS DAILY last week on what All-Star Weekend means to the
    league.  TOMORROW:  The NBA's plans to expand into new markets
    and its strategies for taking advantage of emerging technologies.
         THE DAILY:  What is new about 1995's All-Star game.
         WELTS:  Every year I get back and say, "That's it.  We'll be
    lucky to survive it at this level for another year."  And every
    year we seem to take it up a notch.  We have had a very difficult
    time in that, unlike some of the other sports, we have 18,000
    seats that we could sell about 30 times if we had the opportunity
    to get everybody in the building who wanted to be there.  In some
    ways our most difficult task is trying to say, "No."  The
    international component for us is really important, and didn't
    exist as much as five or six years ago. ... And for us, this is a
    key sponsorship event.  But everyone we do business with, even if
    they aren't a sponsor of a particular event going on there, is
    using the All-Star Weekend to entertain their key customers and
    clients and to meet with us.
         THE DAILY:  Is the value of the All-Star Game to present
    individual stars or to be the showcase for the league, as a
         WELTS:  I wouldn't see the difference between those two.
    Maybe somebody else in another sport might.  But for us this has
    been the showcase for the greatest players.  And so many things
    flow from that.  The only controversy we have is not the players
    who don't want to come, it's which players were not selected to
    be there.  And that's great.
         THE DAILY:  Is the Jam Session a way the league can promote
    itself in emerging markets?
         WELTS:  We are looking at that as a way to extend our NBA
    presence in other markets, but not the only way.  Judd Perkins'
    new position as President of NBA Events & Attractions puts a
    person behind our vision of non-basketball entertainment
    opportunities we want to pursue. .... We need to be out there in
    other ways.  Perhaps Jam Session is the best answer, but I'm not
    sure there aren't others.  We could be Disney on Ice, we could be
    restaurants, a retail presence -- a lot of things that don't
    involve playing basketball games.

    Print | Tags: NBA, People and Pop Culture, Walt Disney
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