Leafs Optimistic Fans Will Buy Rebuild MLB Still On Pace To Reduce Game Times Flames Merch Flying Off The Shelves Sharks Owner Backs Execs In Letter Thomas Wants To See MLB Inner-City Academies MLB National Viewership Off To Good Start Mets Outpacing Yankees In Early Season Ratings S.F. Law May Ban Tobacco At AT&T Park Nate Silver: Las Vegas Bad For NHL Sponsors Stayed True To Paul George
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
STAR WEEKEND - STERN OPENS ALL-STAR WEEKEND WITH STATE OF THE GAME ADDRESS
Published February 13, 1995
In his annual State of the Game Address, delivered Friday as NBA All-Star Weekend kicked off in Phoenix, NBA Commissioner David Stern announced that the winner of the 1995 Finals would participate in an international tournament in London in October and that the players and owners had settled on the "parameters" of an agreement on a new CBA. MCDONALD'S CHAMPIONSHIP: Stern and FIBA Secretary General Borislav Stankovic announced that the NBA Champion would participate in the 1995 McDonald's Championship, to be held October 19-21 in London. The entrants in the tournament will include the champions of the English Basketball League and Australia's National Basketball League, as well as the winner of Europe's Final Four. Two other European teams will round out the final six. McDonald's Senior Exec VP of Marketing Paul Schrage: "As the founding sponsor of this tournament, McDonald's has always shared a vision with the NBA and FIBA that the event would one day become the world's basketball championship. And today we are realizing that dream" (NBA/McDonald's). BACK HOME: On domestic issues, Stern addressed the negotiations over a new CBA with the NBPA. Stern: "Watching the other guys [MLB, NHL] caused us to appreciate the relationship that we have with our players. We're banging away pretty hard, and sometimes it gets pretty loud. But when the owners say to the players, 'You're entitled to the majority of the revenues,' and when the players say back to the owners, 'You're entitled to make a return on your investment,' then you've got the real parameters of a deal. Then you're talking about how you're going to divide up somewhere between a billion and a billion-and-a-half dollars" (Lee Shappell, ARIZONA REPUBLIC, 2/10). Until the issues are resolved, "the threat of a work stoppage will loom like an anvil over the heads of the owners and players" (Shaun Powell, N.Y. NEWSDAY, 2/12). Stern, on TNT's "All Star Friday": "We're having some very intense discussions with the players, we've given them every bit of economic data, they have complete information" (TNT, 2/10). IMAGE: Stern also the "renegade behavior among some" players: "We have 350 or so players, and in the balance, I'd say they are consummate professionals" (Shawn Powell, NEWSDAY, 2/12). But Karl Malone said the NBA is to blame: "They are the ones who created this monster. ... They go out and promote all the craziness, all the yelling and screaming and taunting. Well, now they've gotten what they deserved, and it's their job to go out and change it. And they better hurry" (Jackie MacMullen, BOSTON GLOBE, 2/12). REAX: "It was hard" for Stern to "paint his typically rosy picture" of the league, according to Anthony Cotten of the WASHINGTON POST. "Normally a master of spin control, Stern's answers ranged from monosyllabic to near-confrontational" (WASHINGTON POST, 2/11). With the Vernon Maxwell incident, the slow labor talks and the criticism of some of the league's stars, Stern went "global," writes Ailene Voisin (ATLANTA CONSTITUTION, 2/11). The NBA "appears just too pleased with itself," according to Bernie Lincicome (CHICAGO TRIBUNE, 2/12).