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STAR WEEKEND - NBA ALL-STAR WEEKEND: NEWS & NOTES FROM PHOENIX
Published February 13, 1995
Suns President Jerry Colangelo told THE SPORTS BUSINESS DAILY that All-Star Weekend has meant about $25-$30 million in economic impact to the city of Phoenix, but he noted that those numbers were based on preliminary estimates. Colangelo: "We're going to set all kinds of records for Jam Session. ... We have put the focus of the basketball world on Phoenix, Arizona. It's big" (THE DAILY). SOLD-OUT JAM SESSION: "It was a Jam Session, all right," writes Mark Shaffer in the lead story in Sunday's ARIZONA REPUBLIC. Attendance at the NBA Jam Session, held at the Phoenix Civic Center adjacent to America West Arena, was estimated at 44,000 for Thursday and Friday and 40,000 for Saturday. But thousands of other fans were turned away, including those who had purchased tickets the day of the event. By Saturday, the attendance more than doubled the four-day totals at the two previous Jam Sessions in Salt Lake City and Minneapolis. The league honored all unused tickets on Sunday (ARIZONA REPUBLIC, 2/12). Fleer is title sponsor of the Jam Session, an interactive fan festival featuring displays and games sponsored by Nestle/Baby Ruth, Gatorade, Topps, AT&T, McDonald's, Reebok, Miller, Disney, Nickelodeon, Huffy Sports, FootLocker, Nike, Skybox, Upper Deck, IBM, Champion and Salem Sportswear. SWEET DEAL: Nestle announced its promotion to offer one grand prize winner a chance to attend the 1995 Finals as a member of the "NBA Inside Stuff" crew (NBA/Nestle). Pacific Bell brought the All-Star Game to two United Artists theaters in CA in the first "practicable application of Pacific Bell's Cinema of the Future" (Pacific Bell). RADIO FREE PHOENIX: In addition to NBC's U.S. broadcast and the over 100 international TV outlets covering the game, all 114 NBA Radio affiliates were contracted to carry the All-Star Game encompassing 12 markets and 70.66% of the U.S. (NBA Radio). BASKETBALL ON-LINE: Microsoft announced the release of its new CD-ROM, "Microsoft Complete NBA Basketball," and put the new title on display at Jam Session. Microsoft's CD-ROM is endorsed by NBA Hall of Famer Rick Barry (Microsoft). TRIBUTE TO THE SUNS: From an editorial in Saturday's ARIZONA REPUBLIC: "The fact that the league office relied more on the Suns organization in preparing for the event than it has in other host cities is testimony to the organizational and marketing ability of Suns President Jerry Colangelo and his staff. The All-Star Weekend in Phoenix already is being called the best ever. We never doubted it" (ARIZONA REPUBLIC, 2/11).