SBD/10/The Back Of The Book

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  • FIGURE SKATING: MEASURING FAN INTEREST IN '95 CHAMPIONSHIPS

         The ESPN Chilton Sports Poll surveyed 4,822 U.S. residents
    over the course of three months 10/94-1/95 on their general
    interest in figure skating; margin of error +/- 2%.  From 1/24-
    30, they surveyed 528 U.S. residents on how likely it is that
    they will watch the '95 U.S. Figure Skating Championships in
    Providence, RI on TV; +/- 5%.  The championships started February
    6 and run through tomorrow.
         GENERAL INTEREST IN SKATING        WATCH '95 CHAMPS ON TV?
                     ALL  MEN  WOMEN                       ALL
    A little bit     56%  40%   78%    Somewhat likely     51%
    Very interested  15    5    30     Very likely         27
         POLL NOTE:  Twenty-four percent of the smaller survey had an
    answer when asked who the biggest sponsor of the '95
    Championships was.  The companies mentioned, in order of number
    of mentions:  Coca-Cola, Pepsi, McDonald's, Campbell's Soup,
    Reebok, Champion, General Motors, Kodak, Anheuser-Busch and Ford.
    

    Print | Tags: Anheuser Busch, Coca-Cola, Eastman Kodak, ESPN, Foot Locker/Venator Group, General Motors, McDonalds, PepsiCo, Reebok, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21 3/8   +1/8  21 3/8  24 1/8  18 1/2    1900
    Cobra Golf     CBRA 35 1/8  -1 1/8 36      41 1/2  13 3/8  277700
    Converse       CVE  11 1/8   +1/8  11 1/8  12 5/8   9 1/4  128900
    Callaway Golf  ELY  35 1/2   -1/4  35 7/8  43 3/8  28 1/2  601000
    Fila           FLH  19 7/8   +3/8  19 3/8  20 3/8  12 1/2   42800
    Sport Supply   GYM  13       +1/4  13      18       9 1/4   18900
    L.A. Gear      LA    4 1/2     0    4 5/8   8 1/4   4 1/4   39900
    Nike           NKE  69 1/2     0   69 1/2  76 1/2  48 7/8  118000
    Reebok         RBK  34 7/8   -1/8  35 1/4  40 1/4  28 3/8  276800
    Russell Athl   RML  29 1/2   +1/8  29 3/8  32 5/8  24      108900
    Skybox         SKYB 12 1/4   +1/16 11 7/8  14 3/8   8 3/8   44400
    Sportmart      SPMT 10 1/2   +1/2  10      19 1/4   8 3/8   16900
    Starter        STA   9 7/8     0   10      15 1/2   6 1/4   43900
    Topps          TOPP  5 3/4   +1/8   5 3/4   8       4 1/8  112300
    Sports Auth.   TSA  18 7/8   -3/4  19 1/2  24      16 1/4   76500
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NBA Through February 7.
         EASTERN CONFERENCE:
    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93
    AVG.
    TOTAL ATTEND
    +/- FROM '93
    HORN
    24
    23,698
    566,752
    100%
    $22
    23,698
    No Change
    BULL
    24
    22,340
    536,165
    103%
    $36
    18,486
    92,490
    CAVS
    24
    20,179
    484,296
    98%
    $36
    17,901
    54,670
    KNIC
    22
    19,763
    434,786
    100%
    $44
    19,763
    No Change
    WASH
    19
    17,616
    334,720
    93%
    $25
    15,746
    35,540
    PIST
    24
    17,454
    418,905
    81%
    $29
    20,419
    -71,150
    at BAL
    2
    12,756
    25,512
    100%
    $25
    12,756
    No Change
    BUCK
    20
    16,452
    329,044
    97%
    $23
    15,450
    20,052
    MAGI
    23
    16,010
    368,230
    100%
    $35
    15,291
    16,537
    PACE
    21
    15,839
    332,614
    96%
    $28
    12,465
    70,839
    NETS
    22
    15,554
    342,185
    78%
    $32
    15,157
    8,741
    CELT
    24
    14,890
    357,360
    100%
    $35
    14,890
    No Change
    at HAR
    1
    12,829
    12,829
    78%
    $35
    13,200
    -371
    HEAT
    22
    14,613
    321,477
    96%
    $25
    15,041
    -9,431
    76ER
    24
    12,288
    294,907
    68%
    $27
    12,569
    -6,752
    HAWK
    25
    12,013
    300,449
    75%
    $25
    12,508
    -12,378
    — BAL = Baltimore Arena.
    — HAR = Hartford Civic Center.

    '94 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX $
    '93
    AVG.
    TOTAL ATTEND
    +/- FROM '93
    SPUR
    21
    19,705
    413,810
    95%
    $30
    21,989
    - 47,969
    JAZZ
    25
    19,703
    492,583
    99%
    $30
    19,837
    - 3,343
    SUNS
    23
    19,023
    437,529
    100%
    $38
    19,023
    No Change
    KING
    23
    17,317
    398,291
    100%
    $24
    17,317
    No Change
    NUGG
    23
    17,171
    394,933
    100%
    $21
    16,049
    + 25,797
    MAVS
    26
    16,495
    428,880
    94%
    $25
    12,412
    + 106,157
    ROCK
    22
    15,566
    342,442
    94%
    $37
    14,910
    + 14,412
    SONI
    22
    15,112
    332,471
    85%
    $35
    14,645
    + 10,277
    WARR
    21
    15,025
    315,525
    100%
    $29
    15,025
    No Change
    TWOL
    23
    14,205
    326,725
    75%
    $28
    18,035
    - 88,087
    LAKE
    19
    13,270
    252,130
    76%
    $33
    12,963
    + 5,841
    PORT
    22
    12,888
    228,536
    100%
    $35
    12,888
    No Change
    CLIP
    18
    8,385
    150,933
    52%
    $26
    11,016
    - 47,366
    at ANH
    4
    17,656
    70,624
    96%
    $26
    n/a
    n/a
    — ANH = The Arrowhead Pond at Anaheim

    Print | Tags: Miami Heat, NBA, Brooklyn Nets, Phoenix Suns, The Back of the Book, Utah Jazz, YankeeNets
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