SBD/31/Sports Media

PRIMESTAR LOOKS TO GAIN IN DBS MARKET

     In the latest issue of ELECTRONIC MEDIA, Lindsey Kelly
examines Primestar's attempt to "move from the shadows of its DBS
competitors."  James Gray, Chairman of Primestar Partners and
former Vice-Chairman of Time Warner, promises that Primestar will
be heard from a lot more this year.  Gray:  "We're going to ramp
up our visibility through marketing and advertising and expansion
of channels.  We are also going to have a big expansion of our
distribution network."  Primestar currently has an estimated
300,000 customers, with a monthly increase "averaging 20
percent."  Last July, the company launched a $55M advertising and
marketing campaign, and "is planning to increase its advertising
budget for 1995."  The campaign began Sunday with a 30-second
spot during the Super Bowl (ELECTRONIC MEDIA, 1/30 issue).  AD
AGE's Bob Garfield gives Primestar 3 stars for its Super Bowl
spot (AD AGE, 1/30 issue).
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Related Topics:

Media, Time Warner

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