Sponsorships Advertising Marketing

STEVE YOUNG SIGNS WITH RAWLINGS FOR SIGNATURE FOOTBALLS

1.30.1995

     49er QB Steve Young has signed on with Rawlings to market a
signature football series.  With this new product, the company is
launching newly designed football-related products and equipment
for '95.  Young will also join Rawlings' Football Advisory Staff
-- a council of pro football players and coaches who offer input
from the field on product innovation and quality.  Rawlings
President & CEO Carl Shields:  "We are operating under a new,
'Think Young' attitude.  Signing Steve Young is an example of
Rawlings' aggressive pursuit of developing new business for the
company. ... He will be a great addition as we develop a stronger
retail presence for football products known for their
institutional strengths" (Rawlings).

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